bootstrapping

Niche Marketing 101

-by Joshua Black
Copyright 2009 Outer Limit Productions LLC

If you have a business model that revolves around a product that you think can be sold to EVERYONE, you will fail and you will sell to NOBODY.

You must guide all of your marketing towards a particular customer niche.  The rule of thumb in niche marketing is to have a customer base that is "an inch wide and a mile deep."

This means that you have an ultra-specific niche market of customers for that particular product.  For example, let's take the broad category of  fishing.  You may narrow it down more and go with deep sea fishing.

However, the true niche marketer will take it one step further and, through doing some research finds a huge customer base for a particular kind of deep sea fishing luer.  You will revolve your entire marketing plan around being the expert in that particular niche.

You write a newsletter, you attend trade shows.  You have very specific ads and a very targeted web site just for this niche of customers.  You get to know the customer from the inside-out and find other products that they also want.

By using this method of niche market finding, and even braver, niche creation, you can buld a rock solid position for yourself as theonly go-to business for that particular want.

If you market to everyone, you will sell to no one.  If your customer niche market is too wide, it will be easier for you competitors to knock you out of the way.

If you carve out your own niche market, and it is deep enough to support your business, or at least a part of your business model, then you will build a much more solid foundation that will be nearly impossible for a competitor to overtake.

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Outer Limit Productions LLC.
  1151 W. Milham Ave #1394, Portage, MI  49081-1394
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Niche marketing | Underdog Millionaire