So, I’m at my neighborhood gas station
this morning, getting my daily fix of
gas station cappuccino in a giant 24 oz.
bucket.
…I admit I have a slight problem with
gas station coffee, it’s my fav.
and lately I’ve taken to the beautiful
display of locally-made donuts that I’ve
come to expect.
It’s become part of my routine, something
I wake up to in the morning and look forward
to having the same experience most mornings.
That is until today…
Today something was seriously wrong and it
through off the whole universe of my coffee
and donut foraging experience.
First they were out of giant cups, then I
looked over and noticed that they were out
of my donuts.
The people behind the counter were new and
REALLY creepy looking instead of the usual
friendly faces that I see every day.
It was like I just walked into a bizarro-
world where everything was backwards.
After getting over myself, I realized that
they were using my store for training some
new people and they had a little more training
to go, it appears…
So what is the point that story?
The point is that, are you giving your customer
the same experience they can count on day after
day?
Or are you all over the place with the way
you treat your business, experimenting here
and there?
No matter what business you are in, you need
to have a system, almost McDonalds-like in the
way a customer can come to expect the way they
will be treated.
The customer needs to know that if they order
from you, visit your shop, partake in your
consulting, or buy your product on-line, they
will ALWAYS get the same experience that they
expect.
Now, of course this is after you have worked
all the bugs out. If you treat people like crap
I assume that you will have enough sense not
to repeat that pattern over and over.
This entire way that you treat your customers and
the way that you design their experience is all
based around your Unique Selling Proposition and
the things you promise that you will provide for
your customers.
If you want to know more about the potential for
your USP, download the Ultimate USP creator at:
www.UltimateUSPCreator.com
Until Tomorrow,
Joshua Black
P.S. If you are at your wits-end with your
entrepreneurial ideas and you are looking for a
formula that could change your life and the goals
that you accomplish, the Underdog Success Formula
can do just that. It’s a day or so away from release
and you’ll be the first to get a crack at it.
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://twitter.com/jblack2012