First, I will apologize for sending today’s
Tip Sheet so late in the day. I usually like
to get them out before noon, but I have been
traveling all day and am finally hunkered-
down in my hotel in Vermont.
So, without further adieu, on to business…
Today’s Underdog Millionaire Tip Sheet is all
about the grand plan of your marketing.
Whether you are just passing out a flyer on
the street to get new business for your
restaurant, or you have an e-commerce
web site, you need to look at the big picture
before you go any further.
Are you creating a call to action?
This is a biggie. Every marketing message that
you put out into the cosmos needs to try and
get the prospect to do SOMETHING.
Click a button, send a stamp, place an order,
get a free cookie, free consultation, free
quart of oil… whatever.
If you are putting any marketing material
out there without trying to get your customer
to move towards a sale, then you have failed at
that marketing piece.
Just look at my emails… I always at least
put links to my products at the bottom of each
message.
That is the only way I make money on the Tip
Sheet. I try and provide valuable content and
if people enjoy it, they vote with their wallets.
Next, did you make it smooth an flawless for the
customer to buy?
A sale is an incredibly fragile thing.
If you make a lot of “click here” buttons on
your web page or you have a crappy cashier, or
you take too long to fill an order, these are
all things that can make the customer slow
down for a second and re-think the purchase.
Make the sales process smooth and flawless.
Look at each stage of your selling process
from getting the customer, to the close, to
running the credit card.
Try and see if there are any places you can
smooth it out.
Last but not least, does your marketing
process serve the needs of the customer and
NOT the business?
Marketing material is not the time to play
“look at me, look how cool I am.”
Any time you are sending out marketing
material, you are selling in print.
You are not telling the life-story of your
business (no one cares by the way).
You are not saying how many degrees you
have or how many generations you have been
around.
You are going to tell your customers how you
can solve their deepest problems.
That’s it. How do you find their deepest
problems?
Listen to them.
Listen to them everywhere they exist, and find
out how you can create a unique solution to solve
their problem.
Ok, that’s enough for today,
-Joshua Black
http://www.UnderdogMillionaire.com
http://www.information-product-report.com
P.S. (shameless plug, I told you to always have a
sale message) If you want to know more about how you
can make your marketing solution more unique in this
nasty world of clutter check out the Ultimate USP Creator
at http://www.UltimateUSPcreator.com