So as you may have guessed I belong to a
bunch of email lists from various gurus
all over the web.
Mostly I use them for education and
amusement, but many times it turns into
a training exercise…
…for what NOT to do.
You see, these guys are at the top of
their game, the height of their careers,
making hundreds of thousands, even millions
of dollars on-line.
Last night I had to do something very
painful. I unsubscribed from one of the
most famous men alive in copywriting
today.
He has tens of thousands invested in his
web site, which is operated by a team of
people.
…but you know what?
His emails suck.
No, not the content, but the FORMAT.
He uses a trend that way too many big
shots use in their emails.
His copywriting is top-notch and he sucks
you in with a great headline.
But once you’re inside, he only gives
you a few sentences and makes you click
on a link that goes to his blog for
the rest.
…but it gets even worse than that.
Once you get to his blog, they shorten
the story on the home page so you have
to click another link to read the whole
thing.
It’s got to be the dumbest thing I’ve
ever seen. They think they are tracking
open rates and they think they are
creating a multi-phase approach so that
people will be more accepting of an offer.
Why make someone jump through that many
hoops to read a free email?
Oh well.
I know that you can count on this guy to
keep giving you the whole enchilada every
day.
No stupid formatting here.
I suggest you do the same with your email
lists.
Another word about formatting.
You might wonder why my emails are formatted
to be so skinny too.
Well, my friend, I will let out another
little secret.
I do that so the people that read the emails
on mobile devices like Blackberries can
read them easily.
You always want to make it EASY for your
customers to digest your marketing message.
No matter what tool they are using to digest
it, make it easy for THEM, not you.
Down with half emails and clicks to blogs!
…and they say writing an email every day
to your list is insane and they will all
leave.
Well, you’re still here and more join every
day so I must be doing something right.
I guess it goes to show that the gurus don’t
have it all figured out either.
Sometimes you just gotta take off your fuzzy
slippers and climb down from the ivory tower
every once in awhile.
To your success,
Joshua Black
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.Underdog-success-formula.com