Comments on: Why on Earth Would You Pay Money for That? http://www.underdogmillionaire.com/blog/why-on-earth-would-you-pay-money-for-that Small Business Growth | Niche Marketing Magic Thu, 09 Sep 2010 02:04:31 -0600 hourly 1 http://wordpress.org/?v=3.0.1 By: Price Buyer Punches Small Business Owner Right in the Spare Change | Small Business Niche Marketing |The Underdog Millionaire Blog http://www.underdogmillionaire.com/blog/why-on-earth-would-you-pay-money-for-that/comment-page-1#comment-146 Price Buyer Punches Small Business Owner Right in the Spare Change | Small Business Niche Marketing |The Underdog Millionaire Blog Wed, 20 Jan 2010 14:22:23 +0000 http://www.underdogmillionaire.com/blog/?p=351#comment-146 [...] Why on Earth Would You Pay Money for That? [...] [...] Why on Earth Would You Pay Money for That? [...]

]]> By: Joshua Black http://www.underdogmillionaire.com/blog/why-on-earth-would-you-pay-money-for-that/comment-page-1#comment-144 Joshua Black Wed, 20 Jan 2010 02:21:46 +0000 http://www.underdogmillionaire.com/blog/?p=351#comment-144 Gay, The name of the game here is SPECIALIZE. If you are an expert in the hotel industry then for starters, only stick with that industry. Get yourself in as an event planner for hotels only. The hotels can outsource you instead of hiring their own. You develop a rolodex of caterers, photographers, florists, furniture rentals, etc. Each of these individual groups has an expertise. They do all the work, you coordinate and orchestrate. These people are your friends and if you ask for their advice, as well as how much to charge and the clients to avoid, they will help you along, because it will help their business too. Go for the events with deep pockets, because you are going to do almost as much work for the people that are going to fight you for every nickel and dime. Find out how much the most expensive planner charges and scale your services accordingly. If you offer value and go after clients that WANT to spend a lot of money on their events, then you will get clients that give you lots of money and lots of room to work. If you pick little piddly clients that don't want to spend a nickel more than they need to, then you will fight them every step of the way. -Josh Gay,

The name of the game here is SPECIALIZE. If you are an expert in the hotel industry then for starters, only stick with that industry. Get yourself in as an event planner for hotels only. The hotels can outsource you instead of hiring their own. You develop a rolodex of caterers, photographers, florists, furniture rentals, etc. Each of these individual groups has an expertise. They do all the work, you coordinate and orchestrate.

These people are your friends and if you ask for their advice, as well as how much to charge and the clients to avoid, they will help you along, because it will help their business too.

Go for the events with deep pockets, because you are going to do almost as much work for the people that are going to fight you for every nickel and dime. Find out how much the most expensive planner charges and scale your services accordingly.

If you offer value and go after clients that WANT to spend a lot of money on their events, then you will get clients that give you lots of money and lots of room to work.

If you pick little piddly clients that don’t want to spend a nickel more than they need to, then you will fight them every step of the way.

-Josh

]]> By: Gay Norris http://www.underdogmillionaire.com/blog/why-on-earth-would-you-pay-money-for-that/comment-page-1#comment-143 Gay Norris Tue, 19 Jan 2010 22:41:56 +0000 http://www.underdogmillionaire.com/blog/?p=351#comment-143 This is where I am stuck. I want to start a business ~ concierge consultant/event planning but don't know how to charge for my services. I was very successful when employed as a concierge at the Millennium Hotel and want to do this on my own but every client has different needs~a recommendation for restaurants, help planning a weekend or advice for planning a special event like a birthday/anniversary dinner or surprise engagement. Any suggestions?? This is where I am stuck. I want to start a business ~ concierge consultant/event planning but don’t know how to charge for my services. I was very successful when employed as a concierge at the Millennium Hotel and want to do this on my own but every client has different needs~a recommendation for restaurants, help planning a weekend
or advice for planning a special event like a birthday/anniversary dinner or surprise engagement. Any suggestions??

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