I’m sure you’ve encountered this question
at least a few times in your life.
Perhaps you purchased something that you were
very passionate about, or maybe you wanted
to buy something that was very exclusive
and carried a high price tag.
Maybe you even had a hobby, where you only
wanted to have the best (golf club, camera,
paint brush, sewing machine, bike, whatever)
that you could buy.
Well, guess what?
Your customers want the same thing.
When you can deliver this to them, you are
fulfilling their dreams and wishes. When you
can make them feel exclusive, important,
or powerful you are giving them what they
want.
At what point did price come into play here?
…it didn’t.
This is where many business owners get tripped
up. Price is not an ABSOLUTE thing.
Price only gets weighed against value.
If you can provide more value than the customer
is paying for, and value can be measured in
thousands of ways, then you have a sale.
Don’t hack away at your bottom line and your
livelihood anymore.
Grab your pricing by the cash register and
hold on tight.
This whole new product-pricing philosophy can
be quite a mystical process. Therefore, I’ve
made it a lot easier for you by creating the
Ultimate Pricing Report, which will be out
shortly.
No matter what you sell, you can turn your
thinking and your bank account around by
creating piles of value and maintaining a
very high price, without worrying about
competition.
It will be here soon.
…more about pricing and NEVER discounting
tomorrow.
Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
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This is where I am stuck. I want to start a business ~ concierge consultant/event planning but don’t know how to charge for my services. I was very successful when employed as a concierge at the Millennium Hotel and want to do this on my own but every client has different needs~a recommendation for restaurants, help planning a weekend
or advice for planning a special event like a birthday/anniversary dinner or surprise engagement. Any suggestions??
Gay,
The name of the game here is SPECIALIZE. If you are an expert in the hotel industry then for starters, only stick with that industry. Get yourself in as an event planner for hotels only. The hotels can outsource you instead of hiring their own. You develop a rolodex of caterers, photographers, florists, furniture rentals, etc. Each of these individual groups has an expertise. They do all the work, you coordinate and orchestrate.
These people are your friends and if you ask for their advice, as well as how much to charge and the clients to avoid, they will help you along, because it will help their business too.
Go for the events with deep pockets, because you are going to do almost as much work for the people that are going to fight you for every nickel and dime. Find out how much the most expensive planner charges and scale your services accordingly.
If you offer value and go after clients that WANT to spend a lot of money on their events, then you will get clients that give you lots of money and lots of room to work.
If you pick little piddly clients that don’t want to spend a nickel more than they need to, then you will fight them every step of the way.
-Josh
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