Whether you are a male or female, Mark Kay Ash,
the founder of Mary Kay cosmetics can teach us
all a lesson or two in grabbing more customers.
You see, Mary Kay started her empire from humble
beginnings. She was dirt poor and wanted a way
support her family.
She entered the male-dominated world of business
and developed a system that would empower women
that previously stayed at home, to own their
own businesses and make a ton of money without
having to pay a lot to start up.
I really recommend her book, even though it
has a pink cover and isn’t the most manly
thing I’ve ever read, the advice inside is
invaluable and unlike any other company I have
read about.
(I even have a confession to make- I borrowed
my sister’s Mark Kay training books, just so
I could see how their training plan worked)
The big thing that Mark Kay is famous for are
the pink cars that you see driving all over
the country.
She gives those cars away to people that are
top producers, selling the most cosmetics in
a given year.
Not only are these cars a badge on honor, but
they are a great incentive/advertisement to
get others to envy the car and want to be
just like the person behind the wheel.
In fact I saw a pink Escalade the other day.
That person must have been the saleswoman of
the year.
This is the pinnacle of a great bird-dog
program.
Bird-dogging is a system where you reward
your most productive sellers for bringing
you new customers.
Of course you probably aren’t in the
of passing out cars willy-nilly, and you
may not have any employees besides yourself.
However, that does not mean that you can’t
reward your customers for referring you
some new blood.
You may have a core group of people that
are very social and just love to give
their opinion to other people.
These are your classic bird-dogs.
Try and devise some kind or rewards
system for your business and see how many
new customers come running through your
door.
To learn even more about closing the sale
and getting some more customers in
creative ways, click here:
http://www.closing-the-sale.com
Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
Download these other great products to help
your business earn huge piles of moolah:
http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
_________________________________________
If you enjoyed this post, make sure you subscribe to my RSS feed!Related posts:
- Don Ready’s Secret to Selling Everything Last night I saw the movie “The Goods” starring Jermey Piven as the mercenary car salesman named Don Ready. His...
- Copywriting Critique of the World’s Worst Salesman Last August I bought a new car, because a giant tree was kind enough to fall through the roof of...
- How NOT to Sell- Courtesy of Uncle Rico The most FORTUNATE thing happened to me last Friday. It was the most perfect learning experience and I could not pass it up....
- How to Train Your Customer Like a Dog Today I’m going to get all Cesar Milan on you, and in case you have been living in a cave...
- 5 Year Old Weightlifter Becomes Business Guru So I was looking at the junk entertainment news online this morning. I came across a 5 year old weightlifter...
