Up-selling has been used for many years.
“Do you want fries with that?” is a
statement that brought McDonald’s out of
a huge sales slump many years ago.
Even thought they don’t say it any more,
it has become a pop-culture term for all
kinds of social situations.
Who would have thought that up-selling
could turn into that…
Anyway, the time to up-sell your client
is AFTER they have agreed to make the
initial purchase.
This is the point when they have finally
let down their guard of skepticism. They
are excited, relieved and happy that they
are making a new purchase.
This is where the magic takes place.
Here is where you offer complimentary
products and/or services that go along with
the purchase that the customer is making.
To make these situations even more powerful,
you can offer services that are ONLY available
at the time of up-sell for a given package price.
The offer has to be truth, however. The
special deal can’t be something that they
can get anywhere else.
Since the person’s guard is down, they will be
much more open to the idea of adding just one
more purchase to the total sale.
“Hey, I already spent $4500, what’s $100 more
going to do to me?”
With each sale that you close, consider adding
the up-sell every time. You will be surprised at
the amount of extra revenue that comes in.
If you want 37 more ethical ways of closing the
sale, drop a few greenbacks at:
http://www.closing-the-sale.com
Until tomorrow,
Joshua Black
*******************************************
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http://www.closing-the-sale.com
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http://www.underdog-success-formula.com
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{ 2 comments }
Hi just stumbled your site and been reading some of your posts and just wondering why you chose a Wordpress blog dont you find it hard to do anything with? Been thinking about starting one.
Irving,
I Chose Wordpress because it’s so versitile and I think it’s pretty easy to use once you have the right template. The key is the template. You also need to be a little familiar with HTML to get the most out of it.
I am probably switching to the Thesis theme from Copyblogger
http://www.copyblogger.com
This is the most SEO and user-friendly Wordpress theme out there. It’s definitely worth the money if you are seriously getting into blogging.
-Josh