If you have a Unique Selling Proposition
for your business, it could be doing well
for you, but chances are, it’s probably
just sitting there taking up oxygen.
Let’s get your USP to a place where you
can really do some damage.
The USP is the foundation of EVERY
marketing plan, because it’s the map
and the glue for keeping the whole process
together.
You USP is the biggest promise that you
will make your customer.
It’s the statement that will tell them
exactly how you will treat them and why
they should do business with you instead
of the guy down the street.
It’s a TON of information to pack into
a single sentence or two.
…but it’s got to be done.
Here’s why:
If you operate your marketing without a
USP as a guide, then each time your
customer has an interaction with your
business they might get a different message.
One day they might call and get a phone
message.
The next day they might see an ad in the
phonebook.
A third day they might see a print ad in a
trade magazine.
Each time they get an entirely different
message about your business and nothing is
solidifying what your business stands for.
Nothing is there to make an imprint of your
business in the customer’s mind and therefore
they FORGET about you as soon as they read
the piece.
With a USP you can change all of that, unifying
all of your marketing efforts towards a single
theme.
If you want to know exactly how to create
your own USP that will knock the socks off of
everyone else in your industry, a product that
took me 3 years to develop, check out the
Ultimate USP Creator here:
http://www.ultimateUSPcreator.com
Until Monday,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
Download these other great products to help
your business earn huge piles of moolah:
http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
_________________________________________
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