If you are a seasoned small business veteran
or you are just getting started, this quick
tip will help you put more of the green stuff
back in your pocket.
It’s a rarely-used secret that is right in
front of people’s eyes, but they don’t put
it to use very often.
It will keep you from racing your competitors
to the bottom of the bankruptcy hole, from
trying to be the lowest price.
Instead, try being the most expensive.
Huh?
Yep, I said it. This may not work for every
situation, but if you jack your prices up
to a very comfortable level, two things will
happen at least:
1. You will make a lot more money on each sale.
2. You will get rid of many of your price-buying
customers (who happen to be the worst possible
customers to have).
Now, you can’t just increase the price and
assume that everything will be fine.
It’s all about VALUE.
Value is a relative measure to the person that
is using it. Something that may be a high price
to one person could be a drop in the bucket to
another.
If you can successfully show that the value
the customer is getting for the price they
are paying on the sticker is better than
they can get anywhere else, then you are
quickly going to make your business recession-
proof.
If you want to know even MORE about creating
value, as well as using emotions and a ton
of other ways to COMPLETELY overhaul the
pricing strategy for your small business, then
slide your wallet on over to:
http://www.product-pricing-strategy.com
Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
Download these other great products to help
your business earn huge piles of moolah:
http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
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{ 1 comment }
Right on the money. Its scary pricing yourself higher but #2… the “worse customers to have” is 100% accurate, the lower you go, the crappier it can get. YMMV of course. Value, value, value.