I’ve still got more to say about search
engine optimization today, so let’s get this
party started.
In case you are just signing up, you can see
the previous posts on the blog here:
www.underdogmillionaire.com/blog
Today’s Tip Sheet about SEO for your small
business page is all about the links.
No, not sausage or golf courses, I’m talking
about the number of other sites that have a
link back to your pages.
The search engines love when other people
like what you have to say.
When someone likes what you’re selling or
promoting, they link to your page with a
comment to their readers. Most times you
won’t even know what is happening.
Say, for example you had your own blog and
your own list. You might have really
appreciated something I said, or a piece of
swanky advice that I gave on the Tip Sheet.
You might then, in turn, tell your list
about how I helped you. This is one way of
getting links.
You can pay for them, and you can fabricate
them through article marketing and multiple
web sites.
Google uses something like 100 different
characteristics to determine your ranking in
the search results for a particular keyword.
Of those 100, linking is one of the most
important beyond your actual content.
Google figures that if 10,000 other sites are
talking about you, then it must be a hit, so
it wants to provide the Google users with the
most popular and relevant content first, so
it moves your page up a few notches.
Just look at the stupid hot air balloon family
and all of the press they are getting.
Overnight, you could create a blog about it
and start to rank really high based on all of
the news sources that want the latest dirt
on the dumbest family on earth (just an example
but you get the idea).
Now, all of this SEO stuff might seem a little
complicated, but there is a ton of free resources
out there to help teach you the basics of HTML
and where to change little things on your page
to make the search engines do the happy dance.
Remember that you MUST get a web page if you
want to run a business of any kind. Customers
expect it to prove that you are legit. It’s a
sign of credibilty these days.
The phone book is dead.
Even if you are selling pots and pans door to
door like Zig Ziglar, you need to have a pots
and pans web site that exaplains your biz.
Wow, got a little preachy there today, didn’t
mean it. Oh well.
That’s it for today.
May all of your pages hit number one.
Until tomorrow,
Joshua Black
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
http://www.Facebook.com/underdogmillionaire
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.Underdog-success-formula.com
{ 1 trackback }