I’m gonna continue the talk about optimizing
your web pages today.
In case you are just signing up, you can see
yesterday’s post on the blog here:
www.underdogmillionaire.com/blog
Again, If you don’t have a web site for your
small business yet, you need to get one.
OK So, on with the show…
Today’s Tip Sheet about SEO for your small
business page is all about the “long tail”
niche markets.
Let’s say you have a bakery and you want to
try and create a page for “cookies.” Well, there
could be millions of sites ahead of you, all
trying to get that coveted #1 slot.
But, what if you found a keyword (through some
diligent research) that no one else was optimizing
for, and it fit your market perfectly, such
as “organic seaweed cookies.”
This may be a term that you can easily modify
your page towards and get a reasonable amount
of traffic from the number one spot.
Once you have created a few pages in these
obscue categories, you can move on to compete
for the big ones.
Did you know that it’s not always a great idea
to optimize a page for broad keywords anyway?
You may get a lot of traffic, but the people
that buy are typing in much more specific terms,
like “Australian imported Christmas Cookies.”
Go the long-tail route and get your page
on the fast-track to more traffic and more BUYING
customers.
That’s it for today.
May all of your pages hit number one.
Until tomorrow,
Joshua Black
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
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Here us the second post in the series for SEO