Sometimes when we try to deliver our big
message to our customers we can go a little
bit over the top.
It’s natural to want to brag about your
business, flaunt your quality or service.
…but what happens if you can’t quite
deliver as promised?
Your customers will drop you like a fat
sack of taters, that’s what.
People have no loyalty today, for
businesses that under-deliver and over
promise.
Just look at all of the junk that you
can buy from infomercials these days.
Do you really think that a bottle of
vitamins is going to make you live 20
years longer than anything else available?
…but we still buy, because of HOPE.
Then when it doesn’t work, the company
goes under because they couldn’t live up
to the hype.
Plus, most people are turned off by
huge promises these days, because everyone
is trying to make their’s bigger and bigger.
…so what is one to do?
Well, here’s a dandy little tool that you
can use in your marketing toolbox. It’s
called “admitting the flaw.”
Basically, you tell the customer a little
something that is WRONG with your product
and they flock to you like moths to a search
light, because you earn their trust.
People love honesty, and if you are straight
with them about what you CAN’T do, they
will also believe what you say you CAN do.
For example, maybe you own a pizza shop-
You might say “we have the quickest pies in
town, but they are definitely not what your
mom used to make”
or maybe you own a car dealership-
“We can beat the price of any competitor,
just don’t ask our sales people for fashion
advice.”
Of course this won’t work in every situation,
but if you add it as one of your tools, you
can make a huge splash in certain situations.
http://www.sales-letter-system.com
Until tomorrow,
Joshua Black
*******************************************
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
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