There are only two kinds of businesses in this
world.
Brave and Dead…
Which one is your business headed towards?
That was a phrase that I borrowed from the
guru of permission marketing, Seth Godin.
Seth tells us that the only way that we can
survive in this ever-cluttered world of massive
amounts of marketing noise, is to get PERMISSION
from the customer to talk to them.
One of the best ways to get permission is
through the referral process from a trusted
source.
Friends and family are not considered advertising
and neither is a trusted expert.
When you get a referral from another professional
you are no longer the big, stinky ogre in the
corner with his hand out, asking for cash.
You become an ally.
You become one of the trusted.
So how do you become one of the brave instead
of another business that didn’t get past the
defibrillator and now has a toe tag?
You get brave by getting out there and networking
with other professionals that are willing to
help each other.
You see, the smart business owners that network
learned a long time ago, that you can’t do this
alone
You need other people to help you get more
business and in turn, you will help them too.
The golden piece of networking that will bring
you more clients than you could ever get on your
own, is through the referral process.
Referrals are where another professional
recommends your services to their client, because
it is something they don’t offer, but want to
help their client out.
You end up with a pre-quailified prospect and
the other business owner gets to offer an additional
product or service that they never had before.
The days of interrupting people to get their
business are almost gone.
It’s a dusty, smelly, nastly way of doing business
that could leave you wounded in the field,
wondering where all of your money went.
Get permission.
Get networking.
Get brave.
Get more money! Wooooo Hoooo!
If you want to know all of the ins and outs of
networking, stretch out your little ogre hand
and click on over to:
http://www.how-to-business-network.com
Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
Download these other great products to help
your business earn huge piles of moolah:
http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
_________________________________________
{ 2 comments }
Joshua, I came to your site through your insightful comment at copyblogger. I’m a food blogger who wishes I knew as much about all this technical stuff as I do about cooking! Of course, I’m happy when another food blogger reads my blog; but I wonder if there is a way to attract the attention of bloggers who write about other topics (They eat, too, don’t they?)
Jean,
I think that you may need to look for customers elsewhere. Instead of looking for other bloggers to find your site, perhaps you may want to look for people that are potential customers. If you are looking for bloggers to help spread your message, then you may want to search for complimentary blogs that are not in direct competition with you… such as kitchen utensil blogs or entertainment/night out blogs.
That is something that we all get stuck with from time to time, trying to gain attention from out own kind. This can be flattering, but it sure doesn’t bring in much money.
-Josh