I feel like complete crap today. I’ve got
a really bad cold that feels like an alien
is living inside my skull.
…sooo, due to that fact, today’s Tip Sheet
is gonna be really brief.
Hopefully we will be back to our regularly
scheduled program tomorrow.
You see, my cold gave me an idea about how
we need to operate our businesses.
Once you have convinced your customer that
you are the only business in town that can
solve their specific problem, you have to
make sure that you keep delivering on that
promise.
Just like the post office “neither rain nor
sleet nor snow…” you have to keep delivering
day after day.
A sale is one of the most fragile creatures
you have available to you in the business
world.
Anything, and I mean anything can cause a
sale to go south.
Customers have no loyalty, and those that
are loyal are fairly easily distracted by
something new and shiny over here.
Therefore, you have to keep delivering on your
original USP. You have to keep that experience
the same no matter how bad you feel when you
wake up in the morning.
This is where the customers keep coming back.
The show must go on every single day. If your
customers notice that your business is starting
to falter they might drop you like a hot sack
of potatoes.
Wow, I feel so crappy I’m not even going to
recommend a product for you to buy today.
Time to get back to my chicken soup.
Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
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http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
_________________________________________
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