Last night a man was robbed and at some point during the altercation the robber was kind enough to shoot the victim in the face.
Instead of doing what most mortals do and
keeling over from this lethal wound, by
some sheer chance of luck (for the first
time in human history as far as I know),
the victim caught the bullet in his teeth.
Superhero-style.
Of course this was a case of bad aim and
weird timing. I don’t believe the victim
was trying to actually catch the bullet.
…but in a case of weird timing and at
the expense of his front tooth, the guy
walked away from the incident unharmed.
Are you doing this to your customers?
Are you using interruption advertising,
or unsolicited phone calls in order to get
business?
Most of this form of advertising can feel
like a shot to the face for some people,
and at the same time, we marketers are
expecting each customer to catch that
bullet in their teeth and instantly want
to make a purchase.
It doesn’t work like that however.
Most interruption marketing doesn’t work
at all and the bullet drops the customer
like a sack of potatoes.
There is a better way.
That way is networking.
When you join a group of like-minded,
but non-competing inividual business
owners together, all meaning to help each
other out, you can get a FLOOD of new
customers banging down your door.
With a network comes the power of referrals
amongst the members.
When someone is referred it is no longer
an interruption. It’s an invitation.
When the person is invited, the tables
become turned and the customer may almost
feel as if they have to prove to you that
they are worthy of you service.
This is a powerful position to be in, and
the rate of closing is MUCH higher than
just walking down the street shooting your
customers in the face randomly with interruption
ads.
Think about it.
If you want to bring the awesome power of
networking into your small business download
my Underdog Networking Formula here:
http://www.how-to-business-network.com
Until tomorrow,
Joshua Black
*******************************************
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All rights reserved.
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http://www.how-to-business-network.com
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http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
_________________________________________
{ 3 comments }
Hey Joshua,
Is that a true story? guy catching bullet in his teeth. Anyway, great visual with the bullet and apple.
Incidentally, I just had a guy ask me for a list I have of real estate investors in my local group so he could “add them to his email” list. I hate it when people do that to me, so I advised him that is not good practice and to only send emails to people to request to be placed on your list. Never heard anything back. Oh well.
Great points!
Brandon
When I worked in the banking corporate world we used to hold small business networking events which helped a lot of people interact with each other and share ideas. It also definitely helped with referring customers or as you put it inviting them and you’re right it makes the customer feel extra special and it also encourages them to do business with you as well.
Anna
Thanks for pointing that out Josh, and you’re absolutely right: to get people interested, you need to approach them in the right way — even if that means getting THEM to approach you first.
Marketers these days have a bad name, so instead, be a “friend” to as many people as you can and you’ll have a hard time NOT making sales (that is, if the products you’re promoting are high quality, useful, and presented decently).
Thanks again for the great post Josh.