The Underdog Millionaire Blog » sales letter

5 Reasons Why Your Copywriting Isn’t Working

Joshua Black — Mon, 16 Aug 2010 13:42:50 +0000

(If you came here from my post at Procopytips.com, welcome aboard! Feel free to look around and don’t forget to sign up for the Underdog Millionaire Tip Sheet in the upper left hand corner of the screen)

Today I want to talk a little bit about your sales letters, your advertising, your website, or anywhere else that you may be attempting to use copywriting to persuade your customer to take the leap and buy some stuff from you.

If you have been reading my stuff for any length of time, you know that I like to talk about the power of copywriting and have given you a few tips along the way.

However, there are a few “newbie” mistakes that many people make, me included. Before YOU fall into that category, I figured I would save you the trouble and list them off right here, so you can learn from my mistakes.

Here are 5 reasons why your copywriting is not working:

1. You are using too much hype- Long gone are the days when you can just yell at people with your writing. Sounding like a used car salesman from the 80′s with hyped-up claims and too-goo-to-be-true promises, is a thing of the past.

You to need to build excitement in your writing, don’t get me wrong, but you have to do it in a way that is sounds like you are talking to the person over a cup of coffee instead of screaming at them from 2 inches away, using a megaphone.

2. You make it hard for the customer to buy- Make the purchase process stupid-easy for your customer. If they have to fill out a huge form, or bring in a coupon with a sales receipt, a copy of their tax returns, and two forms of ID, they just won’t show up. Have one-click purchasing. Use an ’800 number.

Try to get your buying process down to the simplest activity or you could be making it too difficult for your customer to be motivated to do business with you.

3. You forgot to ask for the sale- This is a classic marketing fumble that is seen around the world. You have to ask your customer to take some kind of action. If you don’t, you aren’t going to get them to do it on their own. Tell them to pick up the phone. Tell them to press the order button. Tell them to click here.

4. You are not contacting your customer frequently- If you send your sales letters, coupons, or other advertising out only once, it’s going to go straight in the trash. People have a natural marketing filter and need to be in contact with your message about 5-7 times before they will even think about making a purchase decision. Some of your straggling customers could take up to a year to decide, but they will eventually say yes.

If you have to pick between sending to many people once, or a few people a lot of times, pick the second one.

There are only 4 ways that a customer should be removed from your list- They die, they move, they no longer want what you’re selling, they are a total pain in your arse.

5. You are not marketing in the right place- You might be sending your sales letters to people that don’t want what you are selling. By carefully carving out who your target market is, by using plenty of research and pre-qualifying your prospects, you will have a much better chance of closing the deal.

What’s number 6? What copywriting tips do you like to use to make sure that your sales letters are successful? Add a comment below.

If you want to be able to create a sales letter really quickly that closes the sale and brings in tons of money for your business, then check out the Ultimate Sales Letter System.

Until tomorrow,

Joshua Black

www.sales-letter-system.com

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

_________________________________________

Fear Marketing- How to Get Your Emails Opened

Joshua Black — Tue, 10 Aug 2010 13:19:51 +0000

If you own any kind of business that has at least a tiny web presence, then you are probably sending out emails to your customers.

Whether you are contacting them on a frequent basis (just like us at the Underdog Millionaire) or you are occasionally sending them something to remind them you are alive, you want your customer to open the darn thing first, right?

Just like getting your customer to open your direct mail, there is a nice tactic that you can use to have your customers flock to open your emails as if their lives depended on it…

…and actually that is EXACTLY how you are going to position it.

We are talking about fear marketing…

woooooooooooooooooooooooooooooooo!

Now before you get your brain in a tizzy over this, we are not about to do ANYTHING illegal or unethical, so keep your itchy finger off of the “unsubscribe” button for just a second and hear me out.

Fear based marketing is a positioning tactic that you are going to take with your product. It’s all about removing a pain in the customer’s life.

People will bend over backwards to get some sort of pain out of their lives, spending almost anything necessary to IMPROVE their situation, but they will delay adding pleasure for all kinds of different reasons.

When you add fear marketing to mix, you are showing your customer that they will face some kind of a loss if they don’t purchase your product, or their quality of life could be worse without you in their lives.

You are not going to terrify your prospect, although that sometimes works.

You are just going to give them a little nudge over the cliff to get them to start thinking about “what if” situations, where something bad could be happening to them if they don’t purchase your product.

For example:

Let’s say that you own a car repair shop that specialized in brakes. The headline of your customer email might read “Did you know that the number one cause of traffic fatalities is brake failure? Protect your family today”

Maybe you own a landscaping company and you are pushing mulch this month- “Did you know that without mulch, you could lose thousands of dollars in landscaping in a single, hot day?”

…or maybe you have a professional consulting business of some kind that sell intangible products- “How the average business owner can get sued if they avoid doing this one thing”

It’s all about getting that email opened. Remember, you can write the best mail possible, but if there are no eyeballs looking at it, then you have wasted your time.

Fear marketing is just another tool in your small business toolbox. It’s not something that you will use every day, but when you do, it can have a BIG impact on your open rate.

If you want to learn even more about copywriting and you want the simplest way to develop a sales letter, advertisement, or even an email that sells like golden hotcakes, then click on over to the Underdog Sales Letter System.

NOW it’s your turn. Give me an example of when you were influenced, or have influenced your customers with fear-based marketing.

Until tomorrow,

Joshua Black

www.sales-letter-system.com

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Sales Letters- 4 Ninja Tricks to Get Your Direct Mail Opened Almost 100 Percent of The Time

Joshua Black — Tue, 03 Aug 2010 13:47:13 +0000

Every day when the working class of the world gets home, a terrible thing happens for direct mail marketers, something so horrible that I don’t even want to talk about it.

…the daily sorting of the mail.

It’s something that has been done since the first caveman got a postcard from his grandmother on vacation and it’s happening to your sales letters right now. It’s something called the A-pile and the B-pile.

We take our mail and put the personal letters, postcards, and things we’ve ordered in the A-pile. This is the stuff that gets opened right NOW. In the B-pile we place our bills, the catalogs we want to keep, magazines, and anything else that deserves a look at sometime in the future.

Then there is the C-pile. This is the place that all the naughty “junk” mail goes. This is the stuff that never gets opened, because it’s mail that is so clearly something that is an invasion, something that we have no interest in.

…guess where the C pile goes? Guess where your letter is? Yep, right in the trash can.

As a small business owner, the C-pile can be one of the most expensive mistakes that you will ever make in direct mail. Just think about it, 98% of what you are mailing is not ever being opened! It never even had a chance to persuade someone to buy, because they customer never felt compelled to open the damn thing.

There is a better way to get your sales letters read and in fact, direct mail can be much more successful (combined with a powerful sales letter) than email marketing, because you have the customers 100% undivided attention. With email they have 3,000 other things in front of them, enticing the customer to click away.

Here are 4 top secret ninja tricks that you can use to get your sales letters opened almost 100% of the time, breathing new life in those poor, little discarded sales letters:

1. Use a white, legal-sized envelop with NOTHING printed on the outside- This immediately makes it look like something personal, instead of a letter sent by a business.

2. Hand address the envelope- Do not use any pre-printed, pretend fonts that look like hand writing. Use the customer’s actual name, not just “head of household.”

3. Hand address the return address area with either your name, or the name of another person at your business, NEVER your business name.

4. Use a “live” stamp- This means you are going to have to physically stick a stamp on each sales letter, none of this postal machine business.

That’s all there is to it. Yes, this will be more expensive and time consuming, no doubt. However, the point of your direct mail campaign is to get the letters opened, right? So, why spend a bunch of money on automated letters that instantly go to the landfill?

Get those sales letters opened and once you get them opened, you are going to need a powerful letter in there to close the sale. One great way to do that is to find out all of the secrets in the Ultimate Sales Letter System.

Check it out here: www.sales-letter-system.com

Have you ever used direct mail with your small business? What other tricks do you use to get your sales letters opened? Also, The Underdog Millionaire is now a Do-Follow blog, so your comments will get you back-link credit, unlike most WordPress blogs.

Hey, while you’re at it, I’m sure YOUR fans would appreciate this list. Hit the Tweet and Digg buttons up top to let them know how to get their mail opened as well, thanks.

Until tomorrow,

Joshua Black

www.sales-letter-system.com

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

7 Critical Reasons Why You Want to Use Direct Marketing to Sell Your Stuff

Joshua Black — Mon, 02 Aug 2010 13:51:57 +0000

If you are trying to boost the sales of your product or service, and the methods that you are currently using have not really done your sales level much justice, then you might want to consider using direct marketing.

Direct marketing is the process where you are selling to one customer at one time, just like you would with face-to-face selling. However, the big difference is that you can multiply your efforts with direct marketing, reaching thousands of people with the same message at one… using a sales letter.

A sales letter may be the most powerful tool in your marketing arsenal. A properly crafted sales letter can generate hundreds or thousands of new sales into your business without you having to lift a finger once you create the letter.

Here are 7 reasons that you might want to try direct marketing to sell your stuff:

1. You can immediately push your reader’s hot buttons, creating an emotional experience where you show your customer how their current problem can be solved with only your product. This puts you in the driver’s seat and keeps them reading, wanting to know more.

2. You can target your customer with pin-point accuracy- With regular interruption advertising (radio, TV, most magazine ads, telephone book) you have to try and market to everyone out there, hoping that your buying customer will notice. When you use direct marketing, you are matching the customer and the sales letter together, putting a pre-qualified prospect in front of your product.

3. You can sell almost anything with direct marketing- In fact, I cannot think of any service or product that would not benefit from this method.

4. You can test every small part of your sales letter and direct marketing process. As you as you get a letter that sells, you can start tweaking small parts of it in order to increase your closing ration at almost no cost. Try doing that with a radio ad, or telephone book ad.

5. A sales letter is like an automatic cash-printing machine- There are many people out there that run a sales letter campaign every time they need an injection of cash into their business. Once they have tweaked their letter to close at a particular rate, they know that if they mail 500 letters, or send 500 emails, they will get $10,000 back every time (just an example).

6. Once you have a successful sales letter, you don’t have to write a new one- All you do is keep sending it out, or keep sending people to your web site and the letter will keep working as long as the information is still useful for the prospect.

7. You are multiplying your efforts (kind of like cloning yourself). If you have to sell person to person, you can only be in one place at a time and many times clients will skip their appointments, re-schedule, or just plain waste your time. With a sales letter, you direct marketing process is doing all of the heavy lifting for you.

If you think that direct marketing will benefit your product or service, check out the Ultimate Sales Letter System. www.sales-letter-system.com

It’s chock-full of templates, tips and tricks that will help you create your own sales letter in as little as 8 hours, even if you are not the greatest writer.

Tell me what you think. What is your experience with direct marketing, on-line or off? How has it benefited your business?

Until tomorrow,

Joshua Black

www.sales-letter-system.com

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

What You Don’t Know About Copywriting Could Kill You…

Joshua Black — Wed, 14 Jul 2010 15:10:47 +0000

Today’s Tip Sheet will be of vital importance to your small business. It’s all about how to create mouth watering copy that will draw in your customers like a bunch of parched elephants to a watering hole.

…ok so the things you don’t know about copy
won’t actually kill you, but they could be
silently killing your potential revenue.

There is a right way and a wrong way to sell a
person in print and I hope to decode some of that
with you today.

Copywriting is selling in print, one thing to
one person at a time.

ONE THING TO ONE PERSON- Remember that.

Don’t try to sell a whole catalog of stuff and
then expect the person to make a decision. They
will pick NOTHING.

Ok.

Now that you have decided on that one thing you
are going to sell, you need to find an EMOTIONAL
way (not a logical way) to deliver that product
to your customer.

It all begins with the HEADLINE. This is where
you should spend almost 50% of your writing time.

Just like my ridiculous example in this post
(got your attention didn’t it), you want to
grab your prospect by the proverbial throat and
not let go until they make a decision to buy or
not.

Don’t EVER lie in your headline, like I just did.
I was trying to make a point.

If you lie in your headline, you will INSTANTLY
lose the fragile trust of your prospect and you
won’t sell a penny’s worth of anything.

Get their attention and get them to keep reading.

Now you write a LEAD, which is a short sentence
that sparks even more curiosity than the headline
did, getting the prospect to read even further,
trying to get the answer to the question you posed
in the headline.

Then you need to stir up even more emotions by
putting the product in the reader’s world with
a compelling story.

Think about rags to riches if you are selling
something that might make the person money.

Think about showing a person’s pain and then
showing how your product cures it. This is
not for physical pain only, this can be any
pain in a person’s life.

For example, a messy closet is a customer’s
pain. Your ACME Mighty Closet Blaster will
get rid of that customer’s pain.

Then you need to CLOSE the customer.

Show them that they really want your product.

After the close you need to create a CALL TO
ACTION and get the customer to do something,
check a box, place an order, call a number.

After the close, you should have a GUARANTEE.

The guarantee helps the customer drop their
guard of skepticism. You want them to feel as
confident with the purchase as possible, because
they are doing business with someone they
don’t necessarily know.

That’s all their is to it. Let’s recap.

Here is the Underdog Millionaire Copywriting
Formula:
1. Headline
2. Lead
3. Story
4. Close
5. Call to action
6. Guarantee

Now, if you are really serious about writing
your own sales letters for your product or
service, then you should definitely click
here and learn how to write your own sales
letter in as little as 8 hours.

http://www.sales-letter-system.com

Until Tomorrow,
Joshua Black
http://www.sales-letter-system.com

http://www.underdogmillionaire.com/blog

P.S. Sales letters can be used for all kinds of things, just direct selling. You can use them for events, lead generation, grand openings and much more.

Click the image to get the FREE Underdog Millionaire wealth Pack!
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

_________________________________________

Copywriting Can Increase Your Sales 100% or More

Joshua Black — Mon, 05 Jul 2010 21:45:19 +0000

Copywriters around the world may feel
as if they are the only ones that create
a sale.

However, the real fact is that good copy
is only about 30% of the equation. The
other 70% of the equation is two other
critical things:

A product people want

A starving crowd

…seems like copywriting isn’t that important
after all eh?

I mean, if you have a starving crowd of customers
that just can’t wait to get their greasy, little
mitts on your product that they REALLY want, then
what is the point of copywriting?

Well, let me put it in another way:
You need copywriting so that your customer knows
your product or service exists for them to buy.

If your customers don’t know that they have
the opportunity to buy your product or service,
then they WON’T buy it. Period.

That’s why you need to complete that last 30%
of the puzzle.

Too many small business owners rely on word
of mouth, referrals and just street traffic.

If you use targeted, direct marketing with a
powerful sales letter, you can increase your
sales by 100% or more.

There is a simple formula for copywriting
that you can use to create a powerful sales
letter to bring in customers like…

…well, like a bunch of customers that want
to buy something.

Here’s the formula:
1. Headline- got to get their attention
2. Lead- bring the customer into the copy
3. Story- put the product in the customer’s life
4. Call to action- get the customer to take action
5. Close- get the customer to make the purchase

Copywriting is not just for people that sell e-books.

Copywriting is not just for people that have
physical businesses.

Copywriting is not just for service businesses.

Good copywriting is for EVERYONE that sells
ANYTHING. However, it does require a long learning
process, with a lot of testing and research.

If you want to shorten that research process and
learn how to QUICKLY create sales letters that
could really energize the sales of your small
business, then check out the Ultimate Sales
Letter System.

www.sales-letter-system.com

Until Tomorrow,

Joshua Black
www.sales-letter-system.com

P.S. If you are currently facing an issue
in your small business that is really holding
you back, try a one-hour makeover and turn it
around.

Click on the link above to find out more.

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

_________________________________________

Donald Trump’s Personal Small Business Tip Whispered to My Friend

Joshua Black — Fri, 25 Jun 2010 15:06:12 +0000

As the weekend has almost arrived, I thought I would leave you with a really valuable small business tip from none other than the wavy-haired man himself, Donald Trump.

To give you a little back-story on this, a
friend of mine who is a real estate investor
was giving a talk at a very prominent real
estate investing conference.

The showpiece guest speaker on the panel
was none other than Donald Trump.

You can imagine how my friend was sweating
bullets as he was sitting their on the panel
the “the Donald,” hoping that he wouldn’t
give any advice to the audience that would
be incorrect or not profitable.

His speech went well.

After everything was over he got an official
5 precise minutes of Mr. Trumps time and was
allowed to ask him some quick questions.

After trying to think of something profound,
my friend decided to play it safe and just
asked him for one piece of advice about business.

Here’s what the big D said…

He said “tell people just enough dirt so that
they trust you.”

This little statement could save the life of
your next sale. As you know, no one is perfect.
Therefore, business owners that try to show
that they are perfect end up losing the trust
of their customers.

This holds true for any copywriting that you
may do. Show a little skin. Give a little dirt
about your product or service.

“Our widget may not have the best paint job,
but the motor will last you 25 years or solid
service”

“We have not been around for 20 years, in fact
we just started our little business 6 months ago.
Because of that, we are going to work like hungry
animals to make sure you get the results you want.”

…something like that.

Of course you don’t want to go overboard and tell
your customer that you are a complete idiot and
couldn’t problem solve your way out of a paper
bag, or that your product doesn’t work at all.

There is a fine line between a little dirt and
way too much information.

There is so much truth to what Donald Trump said
on that fruitful day that I think it would be
wise to give it a shot in your own business.

Show that you are human and the human on the
other end of the transaction will allow you
to close the sale.

If you want some great advice for creating
your own sales letters, where you can let it
all hang out to your own customers, then
check out the Ultimate Sales Letter System
here:

http://www.sales-letter-system.com

Have a seriously awesome weekend and make
sure that you use enough hairspray to keep
that hairdo of yours in check.

Until Monday,

Joshua Black

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Small Business Owner: World’s Oldest Shoe Reveals Most Important Customer Lesson

Joshua Black — Thu, 10 Jun 2010 13:52:38 +0000

The World’s oldest shoe was recently discovered, clocking in at over 5,000 years old.

It is a splendid piece of craftsmanship,
filled with straw, made of one piece of
laced-up leather, looking like something
that would last about 5 minutes if you
tried to walk around in it.

…but beyond the historic value of this
well-crafted piece of footwear, there is
a small business lesson lurking here as well.

How in the Sam Hill does your business have
anything to a rotten old shoe hiding in a dark
cave somewhere?

You know I’m gonna tell you.

It has to do with trying to knowing one key
fact to consumerism that has stood the test
of time.

One that this shoe magnifies and yells to
the mountaintops.

People don’t like change.

If you come out with a product that is so far
out from what a person experiences in their
daily lives, they will almost instantly reject
it.

There has to be a slow evolution.

You can’t jump from a phonograph to an Ipod.
There would be a revolution in the streets.

You can’t jump from trading chickens and bags of
rice as currency, straight to Paypal.

You can’t jump from walking straight to flying.

You can’t take a brick-and-mortar business
straight to a virtual, online business overnight.

…and apparently we are still not ready for
much of a change in footwear at all, since
this nasty, ancient shoe looks pretty close
to the ones we still wear.

People don’t like change.

So the next time you are plotting your next
super-awesome, top secret project in your
basement lab, try and think about your end
user.

Is this next project something that they can
immediately relate to, something that is not
too far out for their thought pattern?

…or are you introducing a hovercraft to
a caveman?

For those of you that HAVE created a business
and it’s not too close to the next personal
hovercraft, you are going to need to SELL it.

In order to sell it, you are going to need to
get that information in front of your customer
with a sales letter.

The best way to write that sales letter in the
shortest amount of time possible is to use
the Underdog Sales Letter System:

http://www.sales-letter-system.com

May all of your products be successful, and
may all of your rotten, old shoes stay tied.

Until tomorrow,

Joshua Black

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

How to get Your First Freelancing Client in Just a Few Days

Joshua Black — Tue, 08 Jun 2010 15:03:52 +0000

If you are looking to get into a new business of your own, especially consulting, then you might want to keep reading.

I’m going to show you a no-cost way that you can
get new customers.

I go into this method in MUCH more detail in
my new Underdog Marketing 101 book, where I give
you 101 free ways to get new customers.

However, I thought I’d give you a little taste
here, and use an example of someone that wanted
to become a copywriter for small business.

…this will work for almost any kind of freelancing.

You start in the phone book.

Go in there and pick a poorly-worded advertisement
and give a critique similar to the one I did with
the car salesman (although not as harsh).

Give the customer some simple free advice that
they can use right now to improve their copy
and include a small sales letter about your
business and fees.

Do this for a handful of local businesses in
your area and see how quickly people will call
you back.

You can increase your customer base in such
a short time with this method.

If you are looking for a home-based business
that you can start with almost no money that
can easily supply you with a six-figure income
in a matter of a few years, you may want to
look into copywriting as a profession.

A great place to start is to learn how to write
money-magnet sales letters.

The small group of copywriters that develop
sales letters are the ones that are responsible
for the sale of more stuff than any other method
on earth.

You can learn how to write your own sales letters
in as little as 8 hours with my Underdog Sales
Letter System.

Download it here:
http://www.sales-letter-system.com

Like I said. If you are in the freelancing business
of any kind, the phone book method is a great
way to get new clients.

Now, I’m not going to go into all of the details
here, because that would not be fair to the
people that buy the new book.

This method for getting new clients is going to
be featured as an entire bonus report and the
only way that you will be able to get it will
be through the new book.

…coming soon.

Until tomorrow,

Joshua Black

P.S. If you thought this article was valuable please re-tweet it, digg it, and facebook it at the top by clicking the three buttons. Thanks.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Copywriting Critique of the World’s Worst Salesman

Joshua Black — Fri, 04 Jun 2010 13:28:51 +0000

Last August I bought a new car, because a giant tree was kind enough to fall through the roof of my old one.

In the process of buying the new car
I had the incredible privilege of meeting
the worst salesman in the world.

…well, I guess in his defense there must
be a WORSE salesman than him, but that person
would probably have to use techniques that
would put him in prison.

So, for that reason, my guy is going to
officially be named The Worst Car Salesman
in the World.

Ever since then, this idiot has graciously
been sending me his version of direct mail,
which is trying to follow the formula of the
World’s Greatest Salesman, Joe Girard.

The idea is that you keep in touch with your
customers by sending them holiday cards and
other cards once a month. Not trying to sell
anything, just tuck your business card in
there and remind the person that you are
thinking about them.

Well, my idiot didn’t get that memo. Amazingly,
he was kind enough to send me another letter
just yesterday.

He also had no copywriting training at all.

http://www.sales-letter-system.com

So, I thought that I would end the week
critiquing his scary excuse for direct mail
with the hopes that you will benefit from
his shortcomings.

So here goes:

This is the “sales letter” that he sent me.
…and I use that term VERY loosely here, since
it shouldn’t be called a sales letter.
First, he spells my name wrong in the address
line. (This is an insult to most people. If
you are going to use their name, make sure
it’s correct).

Headline: Time Sure Slips Away

Body copy:
“Can you believe that you have been driving
your Pontiac Vibe for 9 months already? That
seems a little hard for me to accept, but time
has a habit of slipping away.

Perhaps one of your friends, neighbors, relatives
or co-workers is looking for a different vehicle.
If they have happened to mention it to you I would
appreciate it if you would send them in to see me.
I enjoy working with people. It has a way of making
the day go by a little faster.

Your Servicing Salesperson,
Idiot (Real name withheld)”

Now, I am not going to re-write the letter here,
but I am going to show what NOT to do, so let’s
get started.

First the headline-
When you are writing a headline, you need to
capture the reader’s attention. This little
ditty couldn’t catch a cold. It does not create
a question in the reader’s mind and it doesn’t
do much of anything.

First sentence-
Yes, I believe I have been driving my car for
9 months, because that’s how long it’s been.
So what?

Second sentence-
I don’t care if you accept that fact or not.
Why would you tell that to someone? Yes, time
slips away. It’s one of the laws of the universe.
Again, duh.

Third/Fourth sentence-
Here he just jumps in and asks for a referral.
There is absolutely no incentive given for me
to do this.

This is where you create a bird-dog system and
give your customer $100 for each new person they
bring in.

Fifth sentence-
I’m very glad that you enjoy working with people.
You better enjoy it, you are a salesman. However,
that still has nothing to do with this piece
of direct mail.

Final sentence-
He closes this shining star of copywriting by
implying that I should refer my friends to him
so that he can make his day go by faster.

Apparently he is also the most-bored salesman
in the world as well. He doesn’t end the letter
with much of a call to action or any reason why
I would want to give him any business.

This one is going on my wall. I might even frame it.
So there you have it. This is everything NOT to
do. I also HIGHLY RECOMMEND that you save your
direct mail so that you can create a swipe file
for examples to help you write your own sales
letters.

…but if you really want to write a sales letter
that will knock the socks off the competition
and will bring in a pile of new customers, then
scoot on over to the Underdog Sales Letter System:

http://www.sales-letter-system.com

On June 12th, the price is going to double, so get
your paws on a copy TODAY if you are even the
slightest bit interested.

Until Monday,

Joshua Black

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________