Going to continue with the animal theme
today and talk about another important
psychological issue when it comes to
positioning your business.
…it’s all about self-herding.
Huh?
I mean, you totally understand how people
can be herded into a group using different
marketing techniques, but self herding?
Yep, I said it.
Self-herding is when a business owner has
created the right atmosphere for a person
to make [...]
Today’s Underdog Millionaire Tip Sheet
is all about the decoy.
…hence my sweet subject line.
And we are not talking about hunting at
all. We are going to talk about using a
decoy in your pricing strategy to help
your customer make a value decision when
making a purchase.
This is based on a university study
completed where 3 choices are given to
the customer.
Let’s [...]
There is an amazing thing that takes place
in the world of medicine every day.
Like it or not, there are some serious
forces at work that have nothing to do with
the quality of the drug you take for your
illness.
…and this little trick is also IDEAL for
almost any business that needs to re-work
it’s pricing structure for more profit.
You [...]
Today’s Tip Sheet is all about positioning
your product or service instead of just
competing on price.
Once you enter the world of positioning,
there are some very strong forces at work
that will be very hard to break for your
competition.
First, let me tell you a little story
about two beverage companies that you just
might have heard about some time in [...]
On Friday I posted a huge sale for a very
short period of time. Although that sale
was quite REAL, it was completely an
experiment that I was doing.
You see, I had a bet with a friend of mine
that my customers were more savvy than the
average bear.
I was trying to tell him that my customers
actually listen to the [...]
Joshua Black
popular posts