Going to continue with the animal theme
today and talk about another important
psychological issue when it comes to
positioning your business.
…it’s all about self-herding.
Huh?
I mean, you totally understand how people
can be herded into a group using different
marketing techniques, but self herding?
Yep, I said it.
Self-herding is when a business owner has
created the right atmosphere for a person
to make [...]
There is an amazing thing that takes place
in the world of medicine every day.
Like it or not, there are some serious
forces at work that have nothing to do with
the quality of the drug you take for your
illness.
…and this little trick is also IDEAL for
almost any business that needs to re-work
it’s pricing structure for more profit.
You [...]
{FIRSTNAME Bootstrapping Entrepreneur},
Have you ever got stuck trying to figure out
the best route you should take for marketing
your business?
Ever wonder what makes some campaigns really
successful and what makes some stumble and
fall like a bag of hammers?
Well, the thing that works requires surgical
precision…
In Latin it’s called a pain-ectomy procedure
(ok it’s not, but bear with me).
The big [...]
Today’s Tip Sheet is all about positioning
your product or service instead of just
competing on price.
Once you enter the world of positioning,
there are some very strong forces at work
that will be very hard to break for your
competition.
First, let me tell you a little story
about two beverage companies that you just
might have heard about some time in [...]
Wouldn’t it be great if you could predict
your customers’ behaviors?
Wouldn’t it be amazing if you could do a
few things and know for sure that a
certain percentage of your customer base
would respond to your every word?
Well, of course we know that those levels
of prediction are not usually possible, but
there are things we can do to push [...]
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