The Underdog Millionaire Blog » Marketing

Niche Marketing-Bring New “Fire” to Your Business-Courtesy of a Lucky Golfer

Joshua Black — Wed, 01 Sep 2010 14:08:26 +0000

Over the weekend, a crazy chain of events led to a golfer making a wild shot that hit a rock, creating a spark, and eventually starting a blaze that burnt 25 acres of California forest.

Now, this little shot was quite unusual, but there’s an important niche marketing lesson at stake here, one that can’t be avoided.

Today’s Underdog Millionaire Tip Sheet is all about niche marketing.

Now, if you’ve been paying attention for the past year or so (even if you haven’t) you will know that I like to talk about marketing a lot. Without marketing, your business will dry up like… well… something really DRY.

What does niche marketing have to do with a crazy golf shot that caused the biggest fire in golf history (ok, I made that part up, but who knows)?

It has to do with TARGETING your customer with pin-point precision and then causing an EXPLOSION of sales in the process. When you focus all of your marketing efforts on just a tiny segment of the population you become really aware of exactly what they’re looking for.

If you want to attract customers in your niche, then you need to be aware of these 5 rules:

Make sure that the customer niche you’ve picked is an inch wide and a mile deep, meaning-target very specific people and enough of them to keep your business afloat.

Create your products based on the wants of your customers. Don’t create the product first and then try to find a niche to pitch it to.

Make sure that your marketing message is consistent, starting with your Unique Selling Proposition (USP) as the background for your entire marketing campaign.

Make sure that you spend at least 25% of your working time on marketing your business and attracting new customers.

Once you’ve found your niche, keep feeding that niche with OTHER products and services they want, so you can keep them as customers for a long time.

Small business owners that try to sell to EVERYONE, end up selling to no one, because they cannot target their product to a particular niche of customers.

When you focus all of your efforts on one niche area, you can start a wildfire of sales, because you’re the only game in town helping that particular group of customers.

When you focus your efforts on one group, you end up creating a rock-solid position in that niche, which makes it REALLY hard for your competition to get in there and make any kind of a dent in sales.

Light fires. Take no prisoners. Niche market your way to big bags of money.

What’s your fire-breathing golf shot? Give your fellow Underdog Millionaires a tip that could light a flame under their sales as well.

In your service,

Joshua Black

http://www.attract-customers.com

P.S. If you want 101 ways to light up your bank account with new customers, then get on the Underdog Marketing 101 notification list ASAP.

Click the image to get the FREE

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Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

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Preemptive Marketing Strategy- A “Game-Changing” Can of Dr. Pepper?

Joshua Black — Wed, 18 Aug 2010 13:28:59 +0000

It’s Wednesday, so that means it’s time for some small business consultation discussion. In my consultation practice, one of the most important things that I try to do for my clients is to make sure that they show their customers how their small business is DIFFERENT than any other option out there.

I hope that today’s Tip Sheet will help your business out too.

If you take NOTHING else away from what I say here at the Underdog Millionaire, it is my hope that today’s message is one of the sticking points.

One of the ways that I like to help my clients show their world that they are different, is through the use of preemptive marketing.

Preemptive marketing is a strategy where you take unique features in the development, manufacturing, processing, installation, research, or some other process in your business that is not well-known and you EXPLOIT it in your marketing.

When you use this strategy, even though your competition may produce their product in the same way, since you’re the one that used it first, they’ll seem like a copycat if they try to use it later. This is one of the key strategies that you can use when you create your Unique Selling Proposition (USP), which is the absolute foundation of all your marketing.

Claude Hopkins first did this with Schlitz Beer, where he exploited the way that the bottles were washed and sanitized in the bottling process. At the time, all other beer was made the same way, but Schlitz was the first one to capitalize on it. This worked so well, Schlitz became the number one beer maker (for awhile).

So what does any of this have to do with Dr. Pepper?

Well, awhile back Dr. Pepper was also trying to regain some market share and they chose a preemptive strategy in order to bring their brand back out of the grave.

They use 23 different flavorings in their “top secret” soda pop making process, in order to get that weird cherry/prune/eggplant (who knows what to call it) flavor in their beverage.

…pretty much every other soda pop manufacturer uses a whole batch of crazy chemicals as well, in order to get their secret recipes, but Dr. P was the first one to stick it on the can.

Their tactic gave them a marketing stronghold, where if any of their competitors tried using the same thing, they would look like a bunch of rip-off artists.

Now, unfortunately Dr. Pepper completely botched their preemptive marketing strategy and has since ditched the effort after a very short-lived campaign. Now they are over the place with using KISS as their sales campaign, which in my mind is product suicide, because they are selling the band and not the product.

…we’ll see how it goes.

What do you think? This can be a very powerful tool, especially if you have a commodity-like business. What are you going to do with your marketing to show that you are DIFFERENT than the other guys?

In your service,

Joshua Black

www.UltimateUSPCreator.com

P.S. Make sure you get on the notification list for the Underdog Marketing 101 launch party. There is going to be a huge bag of extra goodies for the people that are on the list come launch day. (Upper right hand corner of the blog)

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Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

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The Birthday Roundup-Other Blogs I REALLY Like

Joshua Black — Thu, 29 Jul 2010 15:00:41 +0000

Today’s post is going to be the last of the birthday blog posts. I thought I would share a few blogs with you that I think are really going the extra mile.

These guys (and gals) don’t just re-hash the current flavor-of-the-month content that can be seen on many of the blogs out there. Instead, they are hard-hitting, unique business owners that have really developed a niche name for themselves.

Many of these blogs are geared towards small business owners, but not all. I think that if you are going to be a competitive entrepreneur, you really need to look at a variety of sources for inspiration.

Now, I am not going to over-load you with the over 50 different blogs that I try to follow on a regular basis, but I do have a special handful for you that really do something above and beyond.

So, without further adieu, here they are:

Heavy Hitters That Blog About Blogging:

If you have been in the blogging world for any length of time, then you already know about these guys, but if you are just getting started, this is the kind of blogging that you can aspire to.

Problogger- This is a site started by Darren Rowse. He has been blogging for years and has grown his empire to over a million dollars a year, just from blogging, advertising, and selling products.

Entrepreneur’s Journey- This site is run by another Aussie, Yaro Starak. He is a real underdog story, who is now one of the biggest independent bloggers out there, providing TONS of free content and audio interviews from rags-to-riches stories of Internet entrepreneurs all over the world.

Specialists:

This is a group of bloggers that have picked a successful niche and have gained a really solid following, due to the content they provide, the atmosphere they create, and the personality that really comes through in their blogs.

Ittybiz- This is the marketing blog of Naomi Dunford. She has created a cult-like following all based around her razor-sharp personality and her sailor’s mouth. This is not re-hashed marketing advice. Almost every blog post that she writes should be printed out and saved as reference material. Plus, she’s freakin’ hilarious.

The World’s Strongest Librarian- This blog is home to one of the most eclectic guys on the blogging scene. It’s run by Josh Hanagarne, a strong-man/librarian that is also battling with a cure for Tourettes Syndrome. His posts range from spectacular book reviews, to random thoughts, from weight lifting advice, to sage wisdom. Always worth a look on a daily basis.

Men With Pens- This is a site for writers. Not only does this group own their own web design and consulting company, but the frequent posts here offer some really good advice for fine-tuning your writing and improving your value to your market.

ProCopy Tips- This is a copywriting blog that, in my humble opinion is a place that is a hidden gem, discovered by only a few. It’s run by a life-long direct-response copywriter named Dean Rieck. He gives away some great basic copywriting advice and even posts frequently on Copyblogger.

The Simple Dollar- This is a personal finance/money blog by Trent Hamm. He has a cult-like following as well. He covers everything from investing, to debt removal, to bankruptcy and has authored a few books. Great site if you like money at all.

My Friends and Underdogs:

This is a group of up-and-coming bloggers that is really trying to make a difference in their respective markets. They haven’t hit the big time just yet, but I know they will, just based on the content and services they provide. These guys are definitely people to keep and eye on.

Tommy DePietro- This guy is serious business. He runs a MLM marketing advice blog, has a ton of videos and is very passionate about his work. Tommy is really going somewhere. He has been a frequent commenter on the Underdog Millionaire since the beginning.

Alex Whalley- Alex is a really honest guy with a big heart. His blog focuses on keywords, SEO, and niche marketing. His posts are very thorough and he has come a LONG way in a short time.

The Big Red Tomato Company- This is a small business blog run by Matthew Needham. He’s got some great ideas about consulting, small business marketing, and creating information products. Matthew is a real stand-up guy and we occasionally bounce ideas off each other since we are in the same niche.

Josh Garcia- This guy is another one that has slowly grown alongside the Underdog Millionaire. Josh is all about generating leads and giving great marketing advice. Definitely worth a look. You will see his blog comments all over the Internet.

I think that should just about do it. Hope you enjoyed the list. Of course I’m sure I missed a few great blogs out there. Give me the name of someone that you really think is doing an amazing job of creating content?

Help your fellow Underdogs out and let’s get this post Tweeted all over the Net!

Until tomorrow,

Joshua Black

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

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Crazy Chiropractor Reveals Six Successful Direct Mail Tips

Joshua Black — Mon, 19 Jul 2010 17:06:44 +0000

Over the weekend I was listening to a great interview from a master of direct mail.

This guy just happened to be a chiropractor
in a town of only 2,000 people, but he was
able to easily generate a six figure business
through the results of his direct mail campaigns.

I picked up a ton of great information out
of it, but I want to share a few tidbits with
you today.

These apply not only to chiropractors, but
anyone that wants to use direct marketing to
make a big increase in their customer traffic.

Here are the tips:

1. Never let your customers forget about you
or get bored with your mailings. He mailed once
a month and each letter was VERY unique.

2. There are only 3 ways to get off a mailing
list once you have shown interest in that business-
You move, you say that you want to get off, or you
die.

3. If you are sending actual mail, you want to
make sure that the prospect will open it. Hand
each envelope and the return address needs to be
to a person, not a business. Otherwise, your
unopened letter goes in the trash.

Email is even worse, so you have to really give
the person a reason to open up that letter.

4. Make it personal- you want to make the customer
feel as if you are really talking to them one-
on-one. Each piece of direct mail that you use,
needs to make the customer feel comfortable and
engaged in the product or service.

5. If you find something that works well, keep
using it until it doesn’t. There is no need to
change any part of a letter that is bringing in
money for you. Milk it for all it’s worth and
then don’t hesitate to get rid of it when it stops.

6. Always include a picture. People want to see
who they are dealing with or what they about to
buy.

Now you may be thinkin’ that you don’t use actual
mail at all. Perhaps your business only operates
through email.

Well, the principles haven’t changed. Even if you
are generating your leads entirely on-line, the
direct marketing process is the same.

Always keep in touch with your customers.

Never drop people from your list unless they
meet the criteria.

…and when you find a process that works for
you keep using it.

If you are interested in finding out how to use
sales letters to benefit your business, then you
should check out the Ultimate Sales Letter System.

click here: http://www.sales-letter-system.com

Until Later,

Joshua Black
http://www.underdogmillionaire.com/blog/services
http://www.sales-letter-system.com

Wait, Before You Go…

In the comment section below, we would like to hear about any useful tips for direct marketing that you have picked up over the years. Please feel free to share with your other Underdog Millionaire brothers and sisters.

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

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Find Thousands in Hidden Assets with This One Tip

Joshua Black — Thu, 15 Jul 2010 15:15:24 +0000

Sometimes you can have a big pile of money just sitting under your nose, but it takes someone else to help you find it.

Using an outside consultant is a great way
to have a non-biased person take a look deep
inside the inner-workings of your business
and find thousands of dollars (or more) in
hidden assets that you can use right NOW.

As a small business owner, you are so
involved with every little piece of your business
that sometimes you have a hard time seeing the
forest for the trees and noticing those little
things that you can do to bring in more business.

Here are just a small handful of things that
a small business consultant can help you with:

1. Ways to get more money out of existing clients

2. How to bring in new clients for free

3. Guerilla tactics for getting your business name
out there, in front of the people that need to see it.

4. New ways to “re-package” products and services
that are currently not selling the way they should,
turning them into a profit powerhouse.

5. Copywriting help

6. Someone just to confide in. Someone that has
been through some of the stress, trials, and
tribulations that you are going through.

…and even more.

When you make the conscious decision to take your
business to the next level through a consultant,
you are choosing to get an edge up on your industry.

As a small business owner, there is no way that
you can be an expert in every aspect of your
business, even though you might like to be.

You probably have just a few things that you
are a total expert at, and the rest might require
a little help from the outside.

This is how consulting can help.

With a small business consultant, you can benefit
from all of the tools and money-making strategies,
without having to employ full-time help.

With a consultant you are basically getting free
advice due to the return on investment for the
money you could make with the results of the
consultation.

Think about it.

It’s like lifting up your mattress and finding a
suitcase full of cash that you didn’t know was
under there.

It may have been with you the entire time, but
without having someone else show you where it was
you could be sleeping on top of it for years
without knowing about it.

If you are ready to put on your Super Entrepreneur
cape and spandex and really take your business
to a place where no small business owner has gone
before, it’s about time you looked into getting
a small business consultant.

For more information about the consulting services
that I offer click here:

http://www.underdogmillionaire.com/blog/services

A few days ago I put out the offer to a lucky
handful of small business owners from many different
industries, to get a free one-hour business makeover.

These lucky few have been chosen and in the next
few weeks you will get to see samples of the results
from those consults on the blog.

Stay tuned. I think you will be pleasantly surprised at the results.

They may even help your small business get an edge.

But WAIT! Before you go… Have you ever used a consultant for your small business? Are you a consultant and you wish to share with the other Underdog Millionaires? Let’s start the discussion in the comments below- How have you been helped (even hurt), or helped others through small business consulting?

Until Later,

Joshua Black
http://www.underdogmillionaire.com/blog/services

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

_________________________________________

5 Little Tools Every Entrepreneur Needs

Joshua Black — Mon, 12 Jul 2010 15:58:15 +0000

Today’s Tip Sheet is all about a handful of tools that I think will be helpful for you in a variety of business situations.

Consider this the Swiss Army Knife of lists.

As an entrepreneur, you are pulled in many
different directions in a given day. You
are constantly bombarded with decisions that
have to be made and many times you need to
make them with more information than just
a quick “gut check” can provide.

There are tons of experts out there that
say you need to ultimately follow your gut
with business decisions, but there are many
occasions where you need more information.

Here is a list of tools that you can use
to help you solve problems, grab some
creativity, and get help when you need it:

1. Idea mapping- This is a POWERFUL tool
that you can use when you are trying to remember
concepts, map out a new business idea or product,
and even take notes on an ENTIRE BOOK, right on
one page.

My absolute favorite book on idea mapping/brain
mapping is “Idea Mapping” by Jamie Nast. Her
methods generally require you to write everything
down on paper, but if you want mapping software,
there is a ton of freeware out there with a simple
Google search.

2. A 7-sentence marketing plan- originally coined
by Guerilla Marketing expert Jay Conrad Levinson,
this is a one-page document that outlines the
complete marketing plan for your entire business.

You can go back to this each time you need to make
a marketing decision, or you are looking some guidance
on the proper direction to take. I get into this
in much more depth in my new soon-to-be-released
Underdog Marketing 101 book.

Just answer these 7 questions:
1. Explain the purpose of your marketing.
2. Spell out how you will achieve your purpose
by describing the benefits you provide to clients.
3. Specify your target market.
4. Describe your niche in that market.
5. Outline the marketing weapons you will use.
6. Focus on the identity of your business.
7. Establish your marketing budget.

3. Learn to close your eyes for 2 minutes-
When you are faced with a difficult decision
or you need to develop and answer to a problem
this simple technique of looking inward on the
problem and being free of outside distraction
can sometimes bring you to some amazing results.

Just close your eyes for 2 minutes and think
about nothing by the decision at hand. There are
no more rules than that.

4. Get an elevator pitch for your business-
Let’s face it, you never know who you are
going to run into, and when you might run
into them.

You can stumble across some amazing business
opportunities on a daily basis without even
planning on it. An elevator pitch is a
description of your business in about 30 seconds
or the time it takes to ride an elevator.

An elevator pitch is a rendition of your
Unique Selling Proposition. One good way
to figure out your own is to phrase is this
way: “Do you know how…? Well, what we do is…”

Just fill in the blanks, showing how you solve
a niche problem with your business.
5. Join or create a network- last but not least,
no business owner can do this alone. You have
to have some help.

Joining a network puts the problem-solving and
brain power together for many small business
owners in one place, and you can get free advice,
free leads, free product ideas, all worth their
weight in gold.

If you want to find out how to become a networking
superstar read about it more at:

http://www.how-to-business-network.com

Until Tomorrow,

Joshua Black
http://www.how-to-business-network.com

P.S. Let’s make a NUMBER 6! What is one entrepreneurial tool that you would like to share with everyone else on the Underdog Millionaire? Enter it in the comment section.

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

_________________________________________

Donald Trump’s Personal Small Business Tip Whispered to My Friend

Joshua Black — Fri, 25 Jun 2010 15:06:12 +0000

As the weekend has almost arrived, I thought I would leave you with a really valuable small business tip from none other than the wavy-haired man himself, Donald Trump.

To give you a little back-story on this, a
friend of mine who is a real estate investor
was giving a talk at a very prominent real
estate investing conference.

The showpiece guest speaker on the panel
was none other than Donald Trump.

You can imagine how my friend was sweating
bullets as he was sitting their on the panel
the “the Donald,” hoping that he wouldn’t
give any advice to the audience that would
be incorrect or not profitable.

His speech went well.

After everything was over he got an official
5 precise minutes of Mr. Trumps time and was
allowed to ask him some quick questions.

After trying to think of something profound,
my friend decided to play it safe and just
asked him for one piece of advice about business.

Here’s what the big D said…

He said “tell people just enough dirt so that
they trust you.”

This little statement could save the life of
your next sale. As you know, no one is perfect.
Therefore, business owners that try to show
that they are perfect end up losing the trust
of their customers.

This holds true for any copywriting that you
may do. Show a little skin. Give a little dirt
about your product or service.

“Our widget may not have the best paint job,
but the motor will last you 25 years or solid
service”

“We have not been around for 20 years, in fact
we just started our little business 6 months ago.
Because of that, we are going to work like hungry
animals to make sure you get the results you want.”

…something like that.

Of course you don’t want to go overboard and tell
your customer that you are a complete idiot and
couldn’t problem solve your way out of a paper
bag, or that your product doesn’t work at all.

There is a fine line between a little dirt and
way too much information.

There is so much truth to what Donald Trump said
on that fruitful day that I think it would be
wise to give it a shot in your own business.

Show that you are human and the human on the
other end of the transaction will allow you
to close the sale.

If you want some great advice for creating
your own sales letters, where you can let it
all hang out to your own customers, then
check out the Ultimate Sales Letter System
here:

http://www.sales-letter-system.com

Have a seriously awesome weekend and make
sure that you use enough hairspray to keep
that hairdo of yours in check.

Until Monday,

Joshua Black

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

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Pea-ing on Your Small Business… Part 2

Joshua Black — Wed, 23 Jun 2010 14:02:04 +0000

So I was out driving again, and the kid with the pea stand that I talked about a few days ago, was back.

…and guess what?

There he was, sitting alone behind the most
beautiful pea stand you have ever seen.

All shined up. Great rainbow-colored umbrella.
Tons of good-looking inventory. Polite demeanor.
Perfect location with parking on a very well-
traveled street with a slow speed limit.

You couldn’t get much better than that.

Except for one thing.

No one in their right mind is going to interrupt
what they are doing and pull over to buy some
peas.

It just isn’t going to happen no matter how many
parking spaces there are, or how great the stand
looks.

This is a huge dillemma that many entrepreneurs
face… and you may have faced it too at some point.

When you are creating a new product, you need to
make sure their is a HUNGRY audience for it in
advance.

If you have to train your customers that they need
what you are selling, then you are taking the long
road to not-so-fun-ville.

This kid might be a pea expert.

He could probably sit there all day and spin tales
about the world’s biggest pea, or that one time
he was chased by a wild squirrel through the pea
field, but that won’t help him sell those round,
green, little buggers.

I don’t mean to get so preachy today, but it’s
such a critical thing that you have to make sure
that you are aware of, when you are creating
something new.

You are actually doing your customers a disservice
if you are creating the wrong product for them,
because you probably have the right idea inside
you. You just need to flesh it out.

If you already have an established business, be
weary of line extension items that may seem like
a really good idea, but in reality are just a bunch
of baskets of peas sitting on your shelf or in your
repertoire.

Kick over that pea stand in your own business!

Give your customers something they are really
hungry for.

People will pay really good, hard-earned money
to buy stuff they really want, but will hold
off to the last possible second to buy stuff
they need.

We might NEED peas, but we WANT a cheeseburger.
Guess which one gets purchased?

If you are looking for a new business to start,
or you want to learn how to develop your own
product, come on over to the Dark Side and learn
how to develop your own information product.

Click here for more information:
http://www.information-product-report.com

Watch your shoes!

Until tomorrow,

Joshua Black

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Don’t Be Like Lady Gaga at a Yankees Game- Do This Instead…

Joshua Black — Mon, 21 Jun 2010 15:24:00 +0000

Over the weekend, the infamous Lady Gaga decided that she was going to crash yet another baseball game with her crazy antics.

…it went over like a lead balloon, since
the Yankees lost the game.

If Lady Gaga had been a member of the Underdog
Millionaires, she might have known better and
skipped her little escapade.

You see, instead of barging your business into
the customer’s life, you need to ease your way
in, by finding what they want, developing a
relationship and serving it to them shaken,
not stirred.

When you are out there in the trenches, some
times it gets really hard to ease up and not
want to SHOUT your marketing messages in the
faces of anyone that will listen.

…just look at our brothers and sisters in the
interruption advertising business. They get
paid based on how many people they shout at,
rarely on the actual performance of the ad
itself, why? Because they have no way to track
it.

Well, you and I know better, right?

We are going develop a plan for your customers
to go Gaga over your product or service.

It all starts with your USP and the biggest
promise that you are going to make for your
customers. Check this out:
http://www.ultimateUSPcreator.com

Once you have made that promise then you
need to develop a strategy for getting your
message across, and finding the most buying
customers as you can.

The way you do that is with marketing. However,
marketing plans can end up to be pretty pricey
and that is usually the last thing that a
small business owner has to throw around, money.

So, in order to be able to play with the big
kids and compete on a level that you deserve,
even though you might not have the budget to
get you there, I developed something.

It’s called the Underdog Marketing 101 course.

It contains 101 different FREE techniques for
getting more customers to your bank account, with
hundreds of tips in total.

If you can find something in there that will help
your business, then you probably never had much
of a business in the first place.

It’s not available yet, but you will be the
first to know, of course.

This is my largest course to date, and I know
that you will get some real value of this puppy.

Stay tuned. It’s coming soon.
So, what do you think about all of the interruption
advertising that we are faced with?

Are you using it successfully in your business? I’d
like to know.

What kind of methods do you use in your small
business in order to bring in customers successfully?
We’re all family here. Let ‘em out.

Post your ideas BELOW.

Until tomorrow,

Joshua Black

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Avoid this Mistake- Don’t Pea on Your Small Business

Joshua Black — Fri, 18 Jun 2010 13:44:40 +0000

Please excuse my headline today. I just couldn’t resist…

You see, I was driving in the country yesterday (there is a lot of country near me) and I passed by the most bizarre form of roadside vending that I have ever seen.

The normal standard for roadside food is
the vegetable or fruit stand.

Local farmers or people just trying to make
some extra cash will set up a stand along
the road and sell a huge variety of foods.

…that was until yesterday.

Yesterday was different.

Yesterday changed my life forever.

Well, not really, but it made me whip my head
around in disbelief.

What I originally thought was a hotdog stand,
turned out to be a pea stand.

Yes, these people were only selling peas and
nothing else.

They also didn’t have a single customer and
stands like this usually have a group of people
waiting to pay.

So what happened?

They violated small business rule number one.

Sell something that people want. I mean, sure
people like peas, but are they really going to
pull the car over, and stop just to get a fistful
of peas?

Apparently not.

Next time you think of the most novel idea on the
planet, please check with your customers first
to find out of it’s a good idea or not.

Otherwise YOU might pea on your small business.

I am just finishing up the Underdog Marketing 101
book, so pretty soon you will have the opportunity
to download 101 different techniques for bringing
more customers into your business for free.

Have a great and powerful weekend.

Until Monday,

Joshua Black

Download these other great products to help
your business earn huge piles of moolah:

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