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5 FREE Ways to Get More Customers

{FIRSTNAME Bootstrapping Entrepreneur},

Hope your having a good Friday. Today’s
Tip Sheet is going to be short and sweet
because I’ve got a lot going on.

Here are 5 FREE things that you can do
to get more customers. Some of them
you might already know about and some
of them you may not.

Here we go.

1. Your business cards- Keep them on
you [...]

February 26th, 2010 | Tags: , , | Category: Marketing, Small Business | Leave a comment

Fear-Based Marketing Closes More Sales

Today’s Underdog Millionaire Tip Sheet
is all about using fear in your marketing.

Now, before you get all worried that I’m
going to ask you to jump out and terrify
your customers so they buy something,
stay with me for just a minute.

You see, when a customer is afraid of
some kind of a loss, they will do just
about anything to [...]

February 22nd, 2010 | Tags: , , | Category: Copywriting, Marketing | Leave a comment

How to Become a Marketing Surgeon

{FIRSTNAME Bootstrapping Entrepreneur},

Have you ever got stuck trying to figure out
the best route you should take for marketing
your business?

Ever wonder what makes some campaigns really
successful and what makes some stumble and
fall like a bag of hammers?

Well, the thing that works requires surgical
precision…

In Latin it’s called a pain-ectomy procedure
(ok it’s not, but bear with me).

The big [...]

February 12th, 2010 | Tags: , , | Category: Marketing, Unique Selling Proposition | Leave a comment

Positioning- What’s Your Favorite?

Today’s Tip Sheet is all about positioning
your product or service instead of just
competing on price.

Once you enter the world of positioning,
there are some very strong forces at work
that will be very hard to break for your
competition.

First, let me tell you a little story
about two beverage companies that you just
might have heard about some time in [...]

February 11th, 2010 | Tags: , , | Category: Pricing, positioning | Leave a comment

Business Ethics from a Gum Ad?

Last night I was watching a little television
and I came across a dumb, little ad that gave
me an “aha” moment that I thought I’d share
with you.

The advertisement is for a certain gum that
helps you quit smoking. I won’t share their
name here, because it’s not important to the
story.

The ad was very short, maybe 15 seconds, but [...]

February 1st, 2010 | Tags: , | Category: Marketing | 3 comments
 
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