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Fear-Based Marketing Closes More Sales

Today’s Underdog Millionaire Tip Sheet
is all about using fear in your marketing.

Now, before you get all worried that I’m
going to ask you to jump out and terrify
your customers so they buy something,
stay with me for just a minute.

You see, when a customer is afraid of
some kind of a loss, they will do just
about anything to [...]

Boo! To Close the Sale, Sometimes You Have to Scare ‘em

If you are selling a product that your customer
might not be too familiar with, you might want
to try this approach.

Have you ever seen an insurance commercial?

These guys are masters at what I’m about to tell
you.

You know, the ones where the happy family is driving
along in the minivan singing songs and then…

BAM!

The side of the car [...]