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Watch Your Jabberwocky

Over the weekend I saw the new Alice
in Wonderland movie, which was a huge
disappointment, even in 3D.

However, there is a BIG business lesson
in the movie that I wanted to be sure to
share with you today.

Alice gets stuck fighting between what
her family/society would like her to
be and what her dreams are telling her
to be.

She turns down [...]

March 8th, 2010 | Tags: , , | Category: Sales | Leave a comment

How to Herd Your Customers Like Cows

Going to continue with the animal theme
today and talk about another important
psychological issue when it comes to
positioning your business.

…it’s all about self-herding.

Huh?

I mean, you totally understand how people
can be herded into a group using different
marketing techniques, but self herding?

Yep, I said it.

Self-herding is when a business owner has
created the right atmosphere for a person
to make [...]

February 25th, 2010 | Tags: , , , | Category: Pricing, positioning | Leave a comment

Haitian Woman Reveals USP Success Secret

On the radio this morning I heard a story
about a Haitian woman that owned her own
business.

It gets a little old hearing about the daily
doom and gloom coming out of that disaster,
so I thought it was a pretty cool change to
hear something positive…

On a really micro scale, she was essentially
a grocery wholesaler. She would obtain a
micro [...]

February 19th, 2010 | Tags: , , | Category: Success Motivation, Unique Selling Proposition | Leave a comment

Another Customer Service Lesson from My Pooch

My dog has taught me a lot over the past
year. He is chocked-full of great business
advice.

No, he doesn’t talk… he doesn’t need to.

The thing that I learned yesterday was
during a ride in the car.

You see, my dog is really smart and he
understands the different routes that we
take. He knows the way to the kennel where
he [...]

February 10th, 2010 | Tags: , | Category: Customer Service | Leave a comment

The Dwight Schrute Skool of Sales

I’m a huge fan of the U.S. version of the
TV show “The Office.” It’s waaay too close
to office reality to ignore.

On that show is an amazing gentleman
named Dwight Schrute, who looks more like a
serial killer than a salesperson.

One day, Dwight and his coworker Jim were
on a sales call, trying to get a customer
to buy their [...]

January 27th, 2010 | Tags: , , , | Category: Sales, Unique Selling Proposition | Leave a comment
 
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