Today’s Underdog Millionaire Tip Sheet
is all about using fear in your marketing.
Now, before you get all worried that I’m
going to ask you to jump out and terrify
your customers so they buy something,
stay with me for just a minute.
You see, when a customer is afraid of
some kind of a loss, they will do just
about anything to [...]
We are rounding out the year of one of the
nastiest, smelliest, worstest (yeah I just
invented a word) financial times since the
Great Depression.
The better days are around the corner, but
2010 is going to be just as challenging.
Money is tight, people are spending less
and jobs are unsure…
So what’s a small business owner to do?
Well, for one thing [...]
Hope you had a successful weekend. Got an odd
little tidbit of information to share today
on the Ol’ Underdog Millionaire Tip Sheet.
I want to make a slight disclaimer before I
start…
This is not my idea and I didn’t make this up.
I just thought it would be valuable info to
have if you were trying to sell something.
Here’s the [...]
I don’t know about you, but when I have to sit
down to create a new advertisement, I frequently
get stuck with a big old stinky case of writer’s
block.
I mean, you’re just sitting there staring at a
blank screen and you’ve got to come up with some
amazing words that will magically get your
customers to buy stuff from you.
…it [...]
Going to talk about the purpose of your
marketing today.
Remember the old saying that the customer
doesn’t want a 1/4 inch drill bit, they
want 1/4 inch holes?
Well, as over-used as this statement is,
it’s really important to remember the next
time you are creating a sales letter or
marketing piece for your product.
Ask this question to yourself:
What is the purpose [...]
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