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Where’s Your Pink Cadillac?

{FIRSTNAME Bootstrapping Entrepreneur},

Whether you are a male or female, Mark Kay Ash,
the founder of Mary Kay cosmetics can teach us
all a lesson or two in grabbing more customers.

You see, Mary Kay started her empire from humble
beginnings. She was dirt poor and wanted a way
support her family.

She entered the male-dominated world of business
and developed a system [...]

March 9th, 2010 | Tags: , , , | Category: Networking/Referrals, Sales | Leave a comment

Use Up-Selling to Make More Dough

Up-selling has been used for many years.

“Do you want fries with that?” is a
statement that brought McDonald’s out of
a huge sales slump many years ago.

Even thought they don’t say it any more,
it has become a pop-culture term for all
kinds of social situations.

Who would have thought that up-selling
could  turn into that…

Anyway, the time to up-sell your [...]

March 1st, 2010 | Tags: , , , | Category: Sales | 2 comments

Pre-Qualify Customers for More Sales

So, you’ve got this new business, or even
an old business and you want to spend less
time prospecting and more time SELLING…

What is an entrepreneur to do?

You see, cold calling and interruption
marketing, as well as sales appointments
and phone calls can all be a big, fat waste
of time.

They waste your time because the person on
the other end [...]

February 17th, 2010 | Tags: , , | Category: Sales | Leave a comment

The Dwight Schrute Skool of Sales

I’m a huge fan of the U.S. version of the
TV show “The Office.” It’s waaay too close
to office reality to ignore.

On that show is an amazing gentleman
named Dwight Schrute, who looks more like a
serial killer than a salesperson.

One day, Dwight and his coworker Jim were
on a sales call, trying to get a customer
to buy their [...]

January 27th, 2010 | Tags: , , , | Category: Sales, Unique Selling Proposition | Leave a comment

Become a Rainmaker One Drip at a Time

Today let’s give our selling power a
little kick in the profits.

Picture yourself a big, metal bucket.
This thing is huge enough for you to
sit in and it’s completely empty.

The bucket represents your customer’s
interest in your product or business.
Since it’s empty right now there is
no interest- just yet.

We are going to fill that bucket…

and we’re gonna fill [...]

January 13th, 2010 | Tags: , , | Category: Marketing, Unique Selling Proposition | Leave a comment
 
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