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Small Business Owner Gets Kicked Right in the Niche

If you want to really rock your business
in 2010, you are going to need to get
some serious laser focus on one particular
targeted niche of customers.

By positioning yourself as the end-all
be-all expert of one particular niche, you
can gain such a stronghold that it will
be almost impossible for someone to
swoop in and steal your business.

Here are some [...]

January 8th, 2010 | Tags: , , , , | Category: Networking/Referrals, positioning | Leave a comment

4-Star General Gets Out-Foxed By a Specialist

Got a little tale to tell you in today’s
Underdog Millionaire Tip Sheet. It’s about
2 people. One was a well-decorated 4-star
general and the other was a dedicated
specialist in his field.

The general was in charge of a big business
that had a very familiar brand name, a
household name.

He knew that somehow the company needed to
grow and he had [...]

January 6th, 2010 | Tags: , | Category: Unique Selling Proposition, branding | Leave a comment

Cattle Rustling and The Success of Your Business

Awhile ago, cattle used to be branded with
the symbol of the ranch from which they
came.

Sneaky little naughty cattle rustlers
used to have extra brands that they
could use to add on the brands from
the cows they stole.

These dirt bags could amass a huge
amount of stolen cattle to their own
ranches, and by changing the brands,
essentially made the cows [...]

January 5th, 2010 | Tags: , , | Category: Unique Selling Proposition, branding | One comment

Nobody Cares About Your Business

Yep, that’s right. As tough as it might be to
swallow, you’re customers really don’t give a
rat’s behind about your business.

They just want to know what you are going to do
for them.

Today’s Underdog Millionaire Tip Sheet is all
about branding, but not the branding you might
think.

It’s about building the brand of YOU.

Since you are a small business [...]

November 20th, 2009 | Tags: , , | Category: Customer Service, Unique Selling Proposition | Leave a comment