If you want to really rock your business
in 2010, you are going to need to get
some serious laser focus on one particular
targeted niche of customers.
By positioning yourself as the end-all
be-all expert of one particular niche, you
can gain such a stronghold that it will
be almost impossible for someone to
swoop in and steal your business.
Here are some non-traditional examples:
Suppose you owned a tattoo shop. Instead of
trying to get everyone that ever wanted
to get a tattoo, maybe you become the
tattoo shop for cops, or the shop for
military personnel only, or the shop for
school teachers with a secret.
Maybe you are a motivational speaker. Instead
of setting your goal to motivate everyone,
you might pick only fortune 500 executives.
Perhaps you own a service business and
you do landscaping. Maybe you position yourself
as the landscaper to the Hollywood stars.
Of course you can take other customers as
well, but you will only position yourself
in a certain way.
One super-sweet way that you can gain a
locked-down position in a specific niche is
through networking.
Join a trade association of the group that
you want to be associated with. Give a
free talk.
Create a network of business owners that
all get together to support a common industry.
You have to give before you can get, but
once you obtain that stronghold position
in your market, you may have a new flood
of business for years to come.
If you want to know more click here:
http://www.how-to-business-network.com
As Andrew Carnegie once said “keep all of
your eggs in one basket and watch the
basket.”
Until tomorrow,
Joshua Black
*******************************************
Copyright 2009, Outer Limit Productions LLC.
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