No matter where you are in the life of your business, everyone can use a little help. When you are the business owner, you see everything through a pair of rose-colored glasses and there may be a huge pile of hidden marketing assets right in front of your eyes.
…but you will never see them, because you are too close to your business.
This is where a small business consultant comes in. With a consultant, you get a pair of eyes and ears that has no vested interest in the business, someone who just looks at the business for what is there, and what it could be in the future.
Each Wednesday I am going to try and show an example of how consulting can help your small business. Today’s example is about a 15-year-old six-figure design and marketing firm that needed a little push.
The two owners of the company were seeing a drop in sales, and contacted me to participate in a one-hour consult to see if we could bring some fresh ideas into this business so that it will be still be around in 15 more years.
Here is what we found:
- The current USP is a little ambiguous and needs to be re-written to show the customers exactly what the business stands for, and what they will do for their customers.
- They are a female-owned/mother-owned business and we are pointing them to focus in that direction, targeting other female-owned business owners, since they have a deep understanding of that market.
- We are working on getting them some testimonials for their web site and posting samples of the different types of design work that they are capable of.
- We found that they can add an income stream by creating a product for training others to raise money for non-profit organizations.
- We also pushed them to create a networking group for like-minded moms that own their own businesses, with meeting hours that are family-friendly.
If you want to see a copy of the entire small business one-hour consultation, click the link.
This is a pair of shrewed businesswomen that have been successful for a long time. They could have said that they have seen it all and have done it all, but they understood the value of an outside consultant. They understood that having a consultant on board their business is another tool for growth.
So, how about you? Just look at what a one-hour consultation did for these businesses. Are you ready for your one-hour small business consultation?
Click here for Small Business Consulting Services.
Until tomorrow,
Joshua Black
P.S. Don’t forget that the Underdog Millionaire Blog is now a Do-Follow blog, so that any comments you make will give you back-link credit to your site. The majority of the blogs out there do NOT offer this.
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{ 2 comments }
This is a nice post and you’re right it can often help to have a fresh pair of eyes on a problem to help you find the solution, especially in business.
Thanks for stopping by, John. I try to pack in as much value for my clients as possible in each consulting session and sometimes that value is right in front of them.
-Joshua Black