There are 3 basic ways to increase your
bottom line in your business and most
business owners are not using the easiest
one to its fullest potential.
1. Add more customers and sell them stuff.
2. Increase prices and hope to sell the
same amount of stuff.
3. Sell more stuff to current customers.
The first one is the hardest and most
expensive.
The second one usually does not work
unless your product is the latest hot
thing that people can’t get enough of.
The third one is the money maker, and
this is the one that too many
entrepreneurs ignore.
I mean, you’ve got this big pile of folks
that have already voted with their wallets
and said that they like what you have to
sell.
…so why not sell them MORE?
One way you can do this is by taking your
on-line list and mailing to those same
customers off-line, with direct mail using
a 1-4 page sales letter.
By getting the contact info for your
customers, you now have their permission
to market to them at their kitchen table.
You can bribe them for their home address
using an information product that they
can’t get anywhere else which provides
a valuable answer to a problem they are
having.
You can use postcard marketing to keep
readership high and mailing costs low.
Keep in contact with these customers by
mail at least once a month.
If you are 100% off-line, then do the
opposite. Pull these customers on-line by
using a newsletter, just like the Underdog
Tip Sheet.
Once you have their attention, you can
provide them with useful information and
introduce them to your other services at
the same time.
Speaking of attention, now that I have
yours…
Download the Underdog Sales Bible.
You’ll like it.
And you’ll also like the money you can
generate with it.
Until tomorrow,
Joshua Black
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://twitter.com/jblack2012