I am a huge fan of the US version of the show The Office. My fiancee and I watch re-runs of it almost every night before bed.
One of the best things about that show, is that it’s a complete bastardization of real-life office events, but there are some really good tidbits for small business owners to learn from.
Today’s tip sheet is all about one of the minor characters on the show. His name is Bob Vance. He owns a refrigeration company and shares part of the building with the Dunder-Mifflin paper company characters that are the main focus of the Office show.
Anyway, to make a long story short, Bob Vance has a unique way of introducing himself every time he shakes hands with someone. He always says “hello, Bob Vance-Vance Refrigeration.”
There is NEVER a doubt in anyone’s mind what this man does for a living and this is the point that I want to bring home today.
When you are in a social situation, and you are being introduced to new people, you never know who you’re going to meet and what their needs might be.
Let Bob Vance be your guide.
The next time that you’re in this type of gathering create a really tiny elevator pitch (Unique Selling Proposition) for your business. These are just 1-3 words that you throw in each time you introduce yourself.
“Joe Blow- Joe’s Plumbing and Heating”
“Sally Smith- Smith PR”
“Frank Jones- Jones’ Bar and Grill”
You will be so surprised at how many new contacts you can come up with this way. If a person shows a hint of interest, you can also hand them your card, or ask for their contact information and then get back to them later.
Don’t take over the social situation and try to close people on your services, just make sure that you have made an excellent impression and then use that meeting as a spring board to get business from them later.
…If Bob Vance can do it, anyone can.
Speaking of Bob, if you would like to learn 101 more techniques for attracting new customers for FREE, then hop on over to the upper left hand corner of the blog and sign up to be on the notification list for Underdog Marketing 101.
If you are on the list, you’re going to get some amazing stuff if you order during the launch. If you aren’t on the list, you’re going to miss out. I was supposed to have the sales letter up over the weekend, but I promise that it will happen this week.
In your service,
Joshua Black-Underdog Millionaire
(sorry, I just had to say it)
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