Sales Letters-Inside Your Customer’s Mind With Imagery

Today we’re are gonna talk about the pictures
in your head…

Well, not really the pictures in YOUR head, we
don’t really care about those.

We are going to discuss the pictures in your
customer’s head.

Let me back up a bit…

If you are in the U.S. you may be familiar
with a series of pretty stupid commercials
for Geico insurance, where there is a set
of eyeballs attached to a stack of money.

The money with the eyes is supposed to be
the money you save by going to Geico for
insurance.

It doesn’t make much sense and I personally
can’t stand the commercials, but they WORK.

It’s a bizarre image that sticks in your
head, because it’s not something that we
see every day.

I mean, a stack of money with eyeballs,
come on…

Anyway, my point is that you need to create
a WILD mental picture in your customer’s
head.

We think in pictures, not in words.

If you are creating an ad or sales letter to
grab your customer’s attention you need to
create an image in their head that it sticks.

You need to invoke the senses in your writing.

Make the customer feel, taste, smell, see, or
touch your product or service VIRTUALLY with
your writing.

The more senses that you can get the customer
to use, the more you can paint a vivid picture
in their mind.

Instead of saying how great your product is
and telling people to come on out and buy it,
write in a way that they will EXPERIENCE your
product.

Create a picture that will STICK, just like
the eyeballs on the stack of money.

They eyeballs are totally out there, but
they are SPECIFIC to the USP of the Geico
company… that is saving you CASH.

If you can paint that picture into your
customer’s mind they will think about
their lives with your product in them and
when they have the problem that you can
solve, your WILD imagery will be in their
head.

If you liked that little tidbit of
information and you are looking for more
serious ways to earn SERIOUS cash with your
sales letters, check out the Underdog Sales
Letter System at:

http://www.sales-letter-system.com

You will be able to create your own customer
magnet sales letters in as little as 8 hours.

Until Monday,
Joshua Black

Copyright 2009, Outer Limit Productions LLC.
All rights reserved.

http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://twitter.com/jblack2012

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