Today is part 5 of 5 in a series about
using language to your advantage in your
sales letters and advertising.
The last bit of sales letter language-talk
that I want to discuss today, is the language
of TRUTH.
When you tell your customers your actual
intentions in your sales letters, you
can really gain a large amount of trust
from them.
There are way too many business owners out
there that think they need to “trick”
people into making a sale.
Sure, you might be able to sneak one past
people every now and then, but as soon as
they realized that you tricked them, they
will never come back.
Here’s a personal story about truth in
marketing from a really weird source:
Where I grew up in Chicago, there was no
shortage of homeless folks that liked to
hang out with cardboard signs asking for
money.
It appeared that most of these people went
to the same advertising school, because
almost all of the signs were the same.
“hungry- have 3 kids at home”
“will work for food”
“spare change for a sandwich?”
…things like that. Unfortunately, for
most of these folks (not all, but most)
they had other ulterior motives for the
money, but thought that by creating a
sign that tugged at your heart strings
they would be able to score a few more
dollars.
However, since people get so numb to
this sort of behavior, these similar
signs become part of the background.
No one really ends up believing the
words on the sign and they become invisible.
Then along comes Joe (no idea what his real
name was).
Joe was a marketing genius. He believed
100% in truth in advertising.
Joe’s sign was different.
It read “who am I fooling, I just want
to get drunk. Spare change?”
…and you guessed it, Joe cleaned house.
His cup was overflowing with cash just
because he told the truth and that was all
his “customers” wanted to hear.
Now, I don’t expect you to go out and
panhandle for new customers, but if you
craft your sales letters in such a way
that you explain your intentions to your
customers, your marketing could go much
further.
Maybe you want to tell your customers that
you are brand new in business and you would
appreciate if they gave you a chance.
Maybe you tell your customers that you have
a damaged shipment of merchandise that just
came in, and instead of sending it back,
they can benefit and get a huge discount.
Perhaps you write a sales letter that you
send via direct mail explaining that you
have to 6 new customers this month or you
might lose your house.
Just be honest with people and you will
be surprised at how much that level of trust
can turn into more sales.
This is something that I have build my
whole business around. I don’t have any secret
levers that I pull.
I just try to keep it as real as I can and
to share with you all of my little secrets
so that we can all benefit together.
Speaking of complete honesty, I am having a
BRUTALLY low month of sales and if you are
interested in getting a ton of new customers
with the power of sales letters, please
consider downloading the Underdog Sales Letter
System.
http://www.sales-letter-system.com
Inside you will find a ton of tried-and-true
techniques that will quickly have you generating
a top-notch sales letter for your business in
just a few hours, even if you terrible at writing.
Until Monday,
Joshua Black
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Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
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http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
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