I told a little story yesterday about my
local gas station. If you missed it, you
can check it out on the blog:
http://www.UnderdogMillionaire.com/blog
So, in continuation of that whole idea of
making sure your customers get the same
experience every time, I wanna spend today
talking about the process of your business.
Too many companies are built around their
employees and how nice it is to work for
them, the ammenities, and the help provided.
Too many companies rely 100% in their people
to bring the company to the next level.
Now, of course this sounds like I’m saying
that employees are like a virus or something,
but that’s not what I mean.
I mean, that if you want to have a successful,
rockstar-like business, where you are kicking
the ass off of 98% of the other businesses out
there, you need to have a PROCESS that you can
plug people into.
If you employees define your company and they
go work next door for 50 cents extra per hour
your business folds, period.
That’s not a good position to be in.
It’s almost like you are blackmailing yourself
with your own business design.
You’ve got to have a process.
Even if you are an army of one, you need to have
a process so that you can save the business from
yourself.
Sound weird?
I hope so… but it should make more sense in a
second.
A business process will guide you in the right
direction. A business process begins with your
Unique Selling Proposition (USP) and moves into
a method or everything that the business does,
a map that you can refer to when you get lost.
These need to be in place BEFORE you open your
doors, or in place as you are rebuilding your
business.
This way, with a map, even if you are the entire
business, you can refer to your vision and your
overall goal to get you back on track when you
get off course.
Let’s say you build houses. You develop an
ingenious PROCESSS that will allow a team of
4 people to frame an entire house in 3 days.
This allows your company to frame 60% more
houses than any other team out there.
You have this process before hiring a single
person.
You then hire the RIGHT people and plug them
into the PROCESS.
That way, if someone quits, you can easily
find another person to replace them.
But isn’t that a little harsh? Aren’t we
treating people like numbers?
Not really. As a business owner, I dare you
to treat your employees like numbers for a few
days and see how they respond to you.
No amount of process in the world will save
a manager that doesn’t care about her people.
The management is part of your process design
too.
Just think McDonalds. You get the same experience
whether you’re in Alaska, Calcutta, or New Jersey.
It doesn’t matter who is serving the fries,
because the PROCESS is all designed on making that
work.
I hope that motivated you into ACTION.
If you are already doing this in your business
I commend you. If not, well now you know.
If you want to learn the foundation of your
process, you need to start at the beginning and
you need to start with your Unique Selling
Proposition (USP) download the Ultimate USP
Creator today and get your business in the
right direction:
www.UltimateUSPCreator.com
Until Tomorrow,
Joshua Black
P.S. If you are running out of innovative
ways to move your business forward and you
want the formula for getting anything you want
in life, the Underdog Success Formula is coming
in a day or two.
Change your life for under ten bucks…
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://twitter.com/jblack2012
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