Success is a pyramid and the top has a little
tiny point.
Each niche can only have one business that it
“the best.”
Each niche can only have one business at the top
and every other business falls under it somewhere,
and gets tape-measured to the top’s success.
So, what the heck am I talking about today you
are probably asking by now…
Well, I’m getting at your market. Since you know
there can only be one business that is the king,
why would you try to compete in a niche that is
cutthroat?
Why not steer your business and you efforts towards
a niche where you are the only game in town.
Take plumbing for example. People normally go to
the phone book for a plumber.
If you live in a big city, there will be hundreds
of plumbers on dozens of pages, all offering similar
results and benefits, but only one plumber in that
book is the top dog.
Well, say you are the new plumber in town. There’s
no way that you are going to compete with the
established businesses head-on, so why not be
the top of your own pyramid.
It’s all about POSITIONING…
Maybe there is a need for plumbers that specialize in
people that are in wheelchairs.
Maybe there is a need for plumbers that serve people
over the age of 65.
Maybe there is a need for plumbers that serve people
that make more than $800,000 per year.
By positioning yourself in a market instead of trying
to be the business for everyone, YOU can be TOP DOG
in your market and create a spot that will be very
hard for someone else to take away from you.
TO learn EVEN MORE about positioning and how you
can create an entire image for your business BEFORE
you build it, download the Ultimate USP Creator at
www.UltimateUSPCreator.com
Enjoy the rest of your weekend-See you Monday,
Joshua Black
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
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