Wow, yesterday’s email really struck a chord
with people. Luckily I got less hate mail
than I got fan mail on that one, but I promised
that we’d be back on track today, so moving on…
We are taught funny traditions in business
sometimes, and a big one is:
“find a mentor that is already successful doing
what you want to do and copy them.”
I mean, this statement is in almost every
single success book out there, so it has
to be true right?
Well, maybe not always…
You see, the person that became successful probably
did not get there by copying someone.
They probably got there by doing the exact opposite
of what everyone else in their industry was doing.
I’ll even take my industry for example:
The gurus all say that you should not give too
much away, that you should just give fluffy content
in your free emails.
I got this dandy little tip from a guy that I
read every day.
I don’t think you would keep coming back for more
every day if I just hashed out a bunch of fluff
each morning.
Sure, it takes me a lot longer to figure out
what to say, and some mornings I get totally stuck,
but in the long run I feel that it’s worth it.
Well, you might want to look for the same thing
in your business.
What are some things that your industry does as a
“standard” practice?
Do you really need to bill the customer that way?
Do you really need to mail out your sales letter
in that fashion?
Do you really need to charge the same low price as
everyone else?
Do you really need to offer the same product line
as your competition, or your industry?
What if you went absolutely nuts and did it the
opposite way?
Your customers and potential customers would
probably notice, right?
Instead of using buzz words like “we really need
to cut through the clutter,” you might actually
cut through it like a laser if you did the opposite
of everyone else.
Now, don’t get me wrong. I’m not advocating to
act like a total idiot, or NOT to take advice from
people that are completely successful.
…but I am saying that maybe it’s time to see
if you can shake things up a little and make your
business stick out like a sore thumb.
If everyone in your industry sells door-to-door,
get online or go through the mail.
If everyone in your industry wears a suit, wear a
Hawaiian shirt when you present.
If everyone in your industry is late to their
appointments and never calls their prospects back,
maybe you should be on time etc.
One of the best ways you can constructively make
your business shine above the rest, is through a
well-executed Unique Selling Proposition.
For a whole ton of ways that you can create a
show-stopping USP for your business, check out my
Ultimate USP Creator at: http://www.UltimateUSPCreator.com
Play the opposite game.
Have a great weekend,
Joshua Black
P.S. The gurus recommend that you only make one offer
at a time, when you send something to your customers.
P.P.S. In honor of today’s “opposite day” I’m going to
throw in another offer and let you know that I’m going
double the price of the Ultimate Information Product
Report this weekend, so if you want to get rich selling
information, now would be a good time to get it:
http://www.information-product-report.com
*******************************************
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
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http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com