So I was out driving again, and the kid with the pea stand that I talked about a few days ago, was back.
…and guess what?
There he was, sitting alone behind the most
beautiful pea stand you have ever seen.
All shined up. Great rainbow-colored umbrella.
Tons of good-looking inventory. Polite demeanor.
Perfect location with parking on a very well-
traveled street with a slow speed limit.
You couldn’t get much better than that.
Except for one thing.
No one in their right mind is going to interrupt
what they are doing and pull over to buy some
peas.
It just isn’t going to happen no matter how many
parking spaces there are, or how great the stand
looks.
This is a huge dillemma that many entrepreneurs
face… and you may have faced it too at some point.
When you are creating a new product, you need to
make sure their is a HUNGRY audience for it in
advance.
If you have to train your customers that they need
what you are selling, then you are taking the long
road to not-so-fun-ville.
This kid might be a pea expert.
He could probably sit there all day and spin tales
about the world’s biggest pea, or that one time
he was chased by a wild squirrel through the pea
field, but that won’t help him sell those round,
green, little buggers.
I don’t mean to get so preachy today, but it’s
such a critical thing that you have to make sure
that you are aware of, when you are creating
something new.
You are actually doing your customers a disservice
if you are creating the wrong product for them,
because you probably have the right idea inside
you. You just need to flesh it out.
If you already have an established business, be
weary of line extension items that may seem like
a really good idea, but in reality are just a bunch
of baskets of peas sitting on your shelf or in your
repertoire.
Kick over that pea stand in your own business!
Give your customers something they are really
hungry for.
People will pay really good, hard-earned money
to buy stuff they really want, but will hold
off to the last possible second to buy stuff
they need.
We might NEED peas, but we WANT a cheeseburger.
Guess which one gets purchased?
If you are looking for a new business to start,
or you want to learn how to develop your own
product, come on over to the Dark Side and learn
how to develop your own information product.
Click here for more information:
http://www.information-product-report.com
Watch your shoes!
Until tomorrow,
Joshua Black
*******************************************
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All rights reserved.
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{ 1 comment }
You hit it right on the nail when you say that we are doing our customers a disservice if we don’t provide them the right product. That is so true. You have to give the customers what they want.
I can see you are passionate about what you do and that is awesome!
Anna