Over the weekend, a crazy chain of events led to a golfer making a wild shot that hit a rock, creating a spark, and eventually starting a blaze that burnt 25 acres of California forest.
Now, this little shot was quite unusual, but there’s an important niche marketing lesson at stake here, one that can’t be avoided.
Today’s Underdog Millionaire Tip Sheet is all about niche marketing.
Now, if you’ve been paying attention for the past year or so (even if you haven’t) you will know that I like to talk about marketing a lot. Without marketing, your business will dry up like… well… something really DRY.
What does niche marketing have to do with a crazy golf shot that caused the biggest fire in golf history (ok, I made that part up, but who knows)?
It has to do with TARGETING your customer with pin-point precision and then causing an EXPLOSION of sales in the process. When you focus all of your marketing efforts on just a tiny segment of the population you become really aware of exactly what they’re looking for.
If you want to attract customers in your niche, then you need to be aware of these 5 rules:
- Make sure that the customer niche you’ve picked is an inch wide and a mile deep, meaning-target very specific people and enough of them to keep your business afloat.
- Create your products based on the wants of your customers. Don’t create the product first and then try to find a niche to pitch it to.
- Make sure that your marketing message is consistent, starting with your Unique Selling Proposition (USP) as the background for your entire marketing campaign.
- Make sure that you spend at least 25% of your working time on marketing your business and attracting new customers.
- Once you’ve found your niche, keep feeding that niche with OTHER products and services they want, so you can keep them as customers for a long time.
Small business owners that try to sell to EVERYONE, end up selling to no one, because they cannot target their product to a particular niche of customers.
When you focus all of your efforts on one niche area, you can start a wildfire of sales, because you’re the only game in town helping that particular group of customers.
When you focus your efforts on one group, you end up creating a rock-solid position in that niche, which makes it REALLY hard for your competition to get in there and make any kind of a dent in sales.
Light fires. Take no prisoners. Niche market your way to big bags of money.
What’s your fire-breathing golf shot? Give your fellow Underdog Millionaires a tip that could light a flame under their sales as well.
In your service,
Joshua Black
http://www.attract-customers.com
P.S. If you want 101 ways to light up your bank account with new customers, then get on the Underdog Marketing 101 notification list ASAP.
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