In today’s edition of the Underdog Millionaire
Tip Sheet, we are gonna chat about customer
purchase decisions.
It’s something that we all really need to focus
on when developing our sales letters, ads, and
most-important, when selling in person.
Ready?
Here we go…
Customers buy with their FEELINGS and later
rationalize their purchase with the facts and
features about your product.
If there are two businesses in town that both
sell the same thing, the customer will buy
from the business where they get the best
feelings.
You can create this atmosphere of good feelings
by paying close attention to your USP-
unique selling proposition.
You can also create this atmosphere with the
sales relationships you build with your
customers.
Put yourself in the shoes of the customer.
What do they want from your product to make
their particular pain go away?
Are they hungry?
Do they have a clogged drain?
Do they need a motivational speaker for a tough
crowd of sales people?
Are they looking for a gift for their 6-year-old?
Every customer has a pain. It does not have to
be physical pain. It can be something very small.
If you can hone in on that particular pain, and
provide a solution, appealing to the customer’s
FEELINGS, then out comes their wallet.
…and if you want to know 37 other ways that
you can use ETHICAL sales techniques to get your
customers to buy from you for YEARS, bounce on
over to: http://www.closing-the-sale.com
Until tomorrow,
Joshua Black
*******************************************
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