If you have a service business that is just
getting started and you want to make a big
splash in your marketplace as fast as you can,
this tip sheet is for you.
No more floundering around hoping to get new
customers.
Instead, use this great networking technique
to take your idea to a group of instant customers.
Read on to join the movement of creative business
owners that get tons of new clients on minimal
effort.
It is possible to build a business with almost
zero advertising or traditional marketing.
If you have a business model where your business
could benefit by working with other businesses,
then you can accomplish great things with networking.
Like any good business model, the beginning process
will be slow.
You will not only need to build your own list of
clients, but you also need to build a network of
like-minded small business owners that are willing
to work with you.
When you are building a business through networking,
it works completely on referrals.
Like businesses work together to provide additional
services that their current practice can’t provide for
a customer.
Let’s say that you are an accountant and your client
needs a lawyer. You refer your client to the lawyer
in your networking circle and they refer clients back.
The referral is the most powerful form of selling you
can have in your arsenal.
The referral almost makes the customer feel privileged
to be able to get an appointment with the business that
they are about to pay money to.
It’s like a fancy club, where you have to know someone
to get in.
If your network is serious enough, you can even market
the entire organization that way, saying that you must
be referred by another member to be able to do business
with ANYONE in the network.
How powerful of a message would that be? You could charge
any fee you wanted to.
People would pay through the roof to be able to be part
of that kind of exclusivity.
Of course each member of the network will have to provide
top quality service every time, because the reputation of
the the other person doing the referring, is at stake.
Members that are not producing can be kicked out of the
network and there should never be two competing businesses
in the same network.
The entire point of the process is to benefit each other.
As long as each member of the network is pulling their
weight, there will be no stopping your team.
If you want to complete the process with your new
network, you are going to have to be able to ethically
close the sale.
Here are more than 30 different techniques you can
use to ETHICALLY close: wwww.closing-the-sale.com
Until tomorrow,
Joshua Black
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Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
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