Hope you had a great weekend.
In continuation with our talks about pricing,
Here is a little tidbit that you might find
interesting.
Unless your financial situation is so dire
that you cannot afford the bare necessities,
almost everyone has something that they
like to buy that they are emotionally
attached to.
Usually we get so worked up about these items
that we are always willing to pay a premium
price, because the company selling them
understands that in order to sell at a high
price, you have to tug at the heart strings.
There are people that will cut back on food,
eating cheese puffs instead of a real meal,
in order to ALWAYS have the latest and greatest
TV.
There are people that wait in line for hours
when the next e-phone comes out, and will
even skimp on their other bills to buy them.
There are people that equate a product to
a certain level of happiness from their
childhood, so they will ALWAYS buy that
product, even at a premium price just to
maintain that emotion.
Now, before you get all crazy on me, thinking
I’m advocating irresponsibility in order to
get a sale, well I’m not.
Plus, you can’t make anyone buy anything
they don’t want to buy.
What I am saying is that you need to add a
level of emotion to your products
if you want to compete on a higher level than
just price.
Which side of the fence do you want your product
on? The one where people stop eating so they
can buy it, or the side where people will try
to get your product at a bargain basement level?
You decide.
In a week or so, the Ultimate Pricing Report
will show you even more ways to bring your pricing
to the nest level, using even more techniques.
No more price buyers, just customers that love
the value you create.
Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
Please download these great products to help
your business earn huge piles of moolah:
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.Facebook.com/underdogmillionaire
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
Related posts:
- Gas is Cheaper than Water? How come we are more than happy to pay 5-15 times MORE for a bottle of water than we do...
- Death in the Middle When you are working on the positioning of a product you should try and work for one of the two...
- Can I Really Read the Minds of My Customers? Wouldn’t it be great if you could predict your customers’ behaviors? Wouldn’t it be amazing if you could do a...
- How to Herd Your Customers Like Cows Going to continue with the animal theme today and talk about another important psychological issue when it comes to positioning...
- Tiny Price Strategy Tip Even a Total Newbie Can’t Screw Up If you are a seasoned small business veteran or you are just getting started, this quick tip will help you...
