You know how a really good, hit pop song
can burn a memory in your brain that seems
to last forever?
All you need to do is hear the first few
notes and you will instantly recall the
song, even if you don’t know the exact
name of it.
…you still know what the song is about.
Just look at A Hard Day’s Night by the Beatles.
Most people instantly recognize it by just the
first, single chord.
…that’s a powerful memory.
This is where you want to be with the headline
of your sales letters and advertisements.
You need to strum that first chord and have
your customer stop in their tracks, saying
this is something that I can relate to.
This is something that I want to read more
about.
Your headline needs to be unique enough to
stand out from the rest of the ads out there,
but still contain things that the customer will
recognize.
Even if you are making an internet video or
a radio advertisement for your business, you
will still want to burn a memory into
the customer’s mind.
You need to leave a question in their head.
You want them to be asking for more, to find
out more about your product or service and keep
listening or reading your sales letter.
Think of your favorite pop song the next time
you are creating a letter for your business.
Look at how simple the song is and how it
sticks on your mind. You want your sales letter
to have that same level of stickiness.
If you want to learn even more about how to
write sticky sales letters, then strum your
guitar on over to http://www.sales-letter-system.com
Until tomorrow,
Joshua Black
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Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
Download these other great products to help
your business earn huge piles of moolah:
http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
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