I’m about to go on an 11 hour road trip to
Nebraska for another black belt test in
Karate, so before I leave my humble abode
I wanted to give you a great tip I learned
from copywriter Ben Settle.
Here goes…
If you have an email list (and I am just as
guilty of this from time to time) try not
to just give your customers a bunch of boring
facts.
Try not to teach, instead, give them FUN.
The teaching is the broccoli.
People don’t really have time for broccoli in
their lives.
They just want FUN. They want hot dogs all the
time.
The next time you feel the need to teach your
list about some fact you think they should know,
try telling it as a story.
Maybe it’s a made up story, maybe it’s a permanent
story.
Either way, if you can turn the broccoli into a
something that seems like a hot dog, but the
customer is still getting the nutrients from the
information they need (broccoli), you just
disguised it with FUN.
Let’s say you needed to give a marketing lesson,
for example:
You needed to tell people that they need to create
a call to action in every sales letter they create.
Instead of just saying that, you can paint a silly
image of a huge sloth-like customer stuck to their
couch and you need to convince them to get up.
Show your customers that in order to move this
creature over to the phone, your copy has to be
so convincing that they will feel like their life
depends on it.
Got it?
Hot dogs, not broccoli. Ok gotta go drive a million
miles.
Until tomorrow,
Joshua Black
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
http://www.Facebook.com/underdogmillionaire
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.Underdog-success-formula.com
(note: any replies to these tip sheets may be
used in future promotional material by
Outer Limit Productions LLC and by sending
a reply, you are giving your consent)
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