I’ve been getting a bunch of requests for joint
venture (JV) projects lately. I turn 99% of them
down.
I figured that I should probably talk about the
right way to go about creating a JV so that you
are not annoying the business owner that you want
to do business with…
Today’s email may be a little grouchy sounding
since this is a topic that really makes my skin
crawl when people do this wrong.
One caveat here: Please don’t send me a bunch of
JV offers after you read this, with your new-found
information.
I’m picky as hell and I probably won’t accept it
unless it will make me a ton of money with little
downside.
I am just merely trying to help you make some more
cash for you business by giving you a little insight
on some of the crazies that have been pushing stuff
on me lately.
Ok, enough with the housekeeping, on with the show!
When you are approaching a business for a JV, first
it is critical that you become a customer first.
I can’t tell you how many people subscribe to my
list for one day and then say how big of a fan they
are and that since they subscribed to my free email
I should buy their product…
Wow! See what’s wrong with that picture? Yet I get
those all the time.
The next big screw up is even worse. I get people
that say they subscribe to my list and they love
my stuff and they aren’t even on my list! Like
I am that stupid that I can’t look up your name
on my own list…
Wow again!
Another example would be someone that actually is
a subscriber for a long time, may even be a customer
but does not have a successful product, or any product
at all and they want to do something “together”
with me so that we can “have a lucrative partnership”
This translates to “you teach me everything you know
and I will ride your coattails until we make money”
So those are all of the ways NOT to approach a JV.
Here is the RIGHT way as far as I’m concerned. I’m
sure there are plenty of other approaches:
1. Become a subscriber and a CUSTOMER (i.e. BUY
SOMETHING) from the person you want to JV with.
2. Have a product or offer that is already
successful and you can prove it. Most people
that want to do a JV don’t need the money as
much as they want to expand their customer base.
3. Make sure that the person you are offering
the JV to is going to benefit A LOT from what
you have to offer. In fact, you have a better
chance of getting in with them if they benefit
MORE than you do.
4. Be genuine in your offer. Say exactly what
you are getting out of it too. I know I can
smell a lie like a fart in a car, so any other
marketer worth his/her salt will too.
That’s about it. JV’s can bring you ton’s of
extra business.
They take place every day. You just have to
go after them in a professional and respectful
way and you can make a lot of moooolah.
If you want to make some moolah, try creating
your own information product that you can
re-brand for JV partners.
They can give it away to make their list bigger
and it will have your own links in it as well.
Traffic traffic traffic.
Download the Ultimate Info Product Report at:
http://www.information-product-report.com
This will help ANY business get more customers.
Until tomorrow,
Joshua Black
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
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