Is Your Castle Vulnerable?

by Joshua Black

I just got back from my second black belt
test
in Nebraska and I’m really energized…

It was a whole week of training for about 8
hours a day, followed by the test on the
last day.

I learned so much this past week my head is
still spinning…

I picked up a ton of martial arts metaphors
that totally apply to small business, so you
will have to bear with me for the next few
days as I proceed to regurgitate them.

Today’s Tip Sheet is all about protecting
your castle.

In martial arts, your main torso is your
castle and your arms and legs are your soldiers.

These guys are meant to take a beating so that
your internal organs remain ok.

Well the same is true for your small business.

Your castle is the livelihood and prosperity
of your business, while your soldiers are your
marketing tools, USP, and customer service.

All of these soldiers go out and take a beating
for the business.

Sometimes they come back victorious and sometimes
they come back with an arrow right in the heart.

That’s why we constantly test, that’s why we NEVER
give up as true Underdog Millionaires, and that’s
why we continue to tweak things until they are
just right.

Protect your castle and the sales will come rolling
in.

If you want more information about protecting your
castle and creating a Unique Selling Proposition
(USP) that will have RIDICULOUS staying power to
suck up customers like a shop vac, swing on over to

www.UltimateUSPCreator.com

Until tomorrow,
Joshua Black

Copyright 2009, Outer Limit Productions LLC.
All rights reserved.

http://www.Facebook.com/underdogmillionaire
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.Underdog-success-formula.com

(note: any replies to these tip sheets may be
used in future promotional material by
Outer Limit Productions LLC and by sending
a reply, you are giving your consent)

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