Information Products- Use Them to Get Off-line Customers

Today’s tip sheet is all about the power of the
FREE report.

Hey, everyone likes getting something for nothing
right?

I mean, that’s the way I got most of you to sign
up for this newsletter.

Well, here is a way that you can build your customer
list for your off-line business using information
products on-line to get there:

Create a helpful how-to guide that is truly beneficial
to your customers.

This guide will be able to stand alone and give them
helpful information on it’s own without having to
buy something to get the answer.

The product should also be related to your business,
but is NOT and advertisement for your business.

Let me give you some examples:

Let’s say you are a motivational speaker. You could
create a product that informs people what they should
look for in a motivational speaker, or how to give
a speech that will engage your audience in exciting
ways.

Another one might be if you were a consultant. You
could create a report that lists the top 10 things
that could cripple a business in a particular
industry, 8 things everyone should be informed about
before they pick a consultant so they don’t get
screwed (of course you will fit all 8 categories, not
by accident).

If you sell a product, you can create a report with
the same idea, informing the public about the dangers
of picking the WRONG version of this product, or 10
ways that this category of product can benefit a person.
Remember that you are not plugging your product
specifically in this report.

At the end of each report you give ALL of your
contact information and the best way to reach you,
as well as your website and any other references.

Now that you have this product, you can put it up
as a way to get customers to sign up, as I do, or
you could mail a physical flyer to your customers
and say that they will get this free guide if they
are willing to give up their contact info.

There are hundreds of angles you can take with
giving away free information and you can learn how
to create your own information products for FREE
in as little as 5 day at:

www.information-product-report.com

Info products are amazingly flexible and you can
use them to build an existing business or turn
them into a business all by themselves.

Until tomorrow,
Joshua Black

Copyright 2009, Outer Limit Productions LLC.
All rights reserved.

http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://twitter.com/jblack2012

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Tagged as: get customers, Information Products, Marketing