First off, I need to take care of a little
housekeeping…
You see, my mother happens to be a member of
the Underdog Millionaires just like you. Not
only does it keep me honest, but it’s nice to
hear the instant feedback.
However, she happens to be a retired reading
teacher with a passion for poetry and WOW did
I get an email-earful yesterday.
I used a reference to a Robert Frost poem
and in my haste to get the email out, I said
it may have been Thoreau… big mistake.
That’s the last time I’ll put up something
without getting my facts straight (well,
probably not, but at least I’ll try harder).
…but that wasn’t the end of it.
I also got a similar message from the OTHER
side of the globe from another one of your
fellow conspirators in Australia.
So, to pay homage to all of that I
thought I’d include the actual poem from
frost.
…especially since it has EVERYTHING to
do with what I wanted to talk about today.
The Road Not Taken
TWO roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I-
I took the one less traveled by,
And that has made all the difference
-Robert Frost
You see, too often we want to try and
take ALL of the forks in the road with
our business.
Sprinkling an idea here… chasing a
project there… Advertising this way and
that way.
But it all comes down to the core of your
business, your Unique Selling Proposition
or USP.
This is the foundation of everything that
you will do in your marketing, your customer
service, and the direction you will take
your business.
When the rubber hits the road it’s time
to pick one fork and usually the one less
traveled is the one that will make you
bags of moolah.
You MUST give your customer a consistent
message every single time they come into
contact with your business or you won’t
make an imprint in their mind or emotions.
If you are ready to make that kind of
imprint and really get serious about your
business check out the Ultimate USP Creator
at: http://www.UltimateUSPCreator.com
Watch out for those forks.
Until tomorrow,
Joshua Black
*******************************************
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
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your business earn huge piles of moolah:
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http://www.Facebook.com/underdogmillionaire
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
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