FIRST, before I go an further- The sales page is up for the Underdog Marketing 101 book. If you want to take a peek at everything that it has to offer, you can click on the image at the right, or click this link: www.attract-customers.com
Ok, let’s get down to it.
I know this might sound a little crazy, but bear with me. Once you have learned this little technique, you will have the ability to shortcut your small business education by YEARS.
Whether you’re just getting started or you’re stuck in a selling rut, this technique will help you get more customers and close more sales in no time. It’s not very fair, but hey, it’s business right?
Here’s the deal:
Find 2-3 successful businesses that are outside of your current niche. If you are a lawyer, go for the chiropractor. If you sell a health product, go for the company selling collectibles. The idea here is that you want to mix it up a little bit.
When companies in one niche are all doing the same thing, selling with the same technique, selling the same product to the same folks… well, guess what?
They all get the same results.
If you’re just following along with your “industry standard,” then there is no way for your business to get ahead of the pack. You have to go a different route and pick a slightly different strategy.
…an Underdog Millionaire strategy.
Once you have your 2-3 businesses selected, this is where all of the magic is boing to happen. Call them up and act as if you are a buyer. Get them to take you through their entire sales process, even send you follow-up information in the mail.
Take as many notes as your little fingers can manage. Even better, record the call with a digital voice recorder.
- You can do this with infomercials (hint: Bowflex has one of the best sales systems out there, but be careful- they may talk you into buying one…)
- You can do this with service businesses
- You can even do this with your local dry cleaner
Call upon any successful business in a non-related niche and have them walk you through their sales process as you act like a tough customer.
Sales school in a box.
Just make sure that you don’t take too much advantage of this process and definitely don’t rip-off their process completely. Just take the best parts and make them your own.
Some things to pay attention to:
- How many rebuttal speeches do they have?
- How is their sales process organized?
- How many people do you talk to?
- Do you get voicemail at any time, or talk to a live person first?
- How long did they keep you on the phone?
- How many follow-up mailings did they send?
- Did they change the mailing slightly, or mail you the same thing repeatedly?
Just by going through this exercise and then adapting these great processes to your own business, you can attract more customers and bring in more sales than you ever thought possible.
…all without having to crack open a book or attend a single class.
pretty cool eh?
If you want to know 101 MORE ways to attract customers, then I suggest you sign up for the Underdog Marketing 101 notification list as soon as possible… HUGE bonuses for the chosen few that are tough enough to get on the list.
Have you ever used this technique? I’d like to know how it worked for you.
In your service,
Joshua Black
P.S. Just a side note, there is a new picture of me up on the blog, under the “Who Is Joshua Black?” tab, just in case you want a better look at my mug shot.
{ 2 comments }
Very interesting idea. I have always thought that the very best training is simply, “doing”. I never thought of how good the training could be sitting on the other side of the “fence” seeing how effective a sales pitch can be. Great idea.
As a side note I checked out your “mug shot” You actually look very different from the little avatar pic.
Steve,
Yeah it’s a great idea, because most of these guys have spent tens of thousands of dollars making their sales presentations perfect.
As for that picture, I weigh about 40 pounds more now. It’s from a couple years ago when I was training for a marathon. I still look the same, just a little heavier.
-Josh