Today’s little old Under Millionaire Tip
Sheet is about pricing.
The good, the bad, and the EVEN BETTER…
I was just on a plane from Vermont and on
that rickety old plane was a yapping puppy.
…but this email has nothing to do with
puppy.
It has to do with the guy that was
sitting behind me.
He installed really fancy kitchens. The kind
that START at $60,000 and go up from there.
He said something that struck a chord with me.
He said “My customers keep telling me I’m too
expensive, but they keep hiring me back to
do more work.”
He is pricing lesson professor of the day.
You see, if your service and your unique niche
that you have carved for yourself is solving
the customer’s problem then they won’t give
a rat’s tail-end how much it costs.
…and they will keep coming back.
There is soooo much more that goes into a
product than just the price.
You are selling yourself, the business owner.
They can’t get you anywhere else. If they want
you they have to fork out the dough.
Whether your selling flower pots, car parts,
kids clothes, or vitamins, you have to sell
YOU.
If you do a good enough job of selling yourself,
then you can charge whatever you want.
Be exclusive.
Be expensive.
Just treat your customers with respect and they
will reward you in return.
Hope your weekend is swell,
-Joshua Black
http://www.UnderdogMillionaire.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
P.S. If you want to learn how you can sell
yourself and create an unbeatable niche for
your business, no matter what you sell, go
check out the Ultimate USP Creator:
http://www.UltimateUSPcreator.com