How come we are more than happy to pay
5-15 times MORE for a bottle of water than
we do for a gallon of gasoline?
Why do we willingly shell out hundreds
of dollars each year for something that we
can get for free right out of the tap?
Yet, we moan and complain about saving
2 cents at the pump…
Well, it’s all about positioning.
The gas companies are terrible at it and the
bottled water companies are amazing.
The water guys developed their position
slowly over the years, using fear and
family protection as a customer motivator.
They alluded to the fact that your water
at home isn’t safe and their water was
much more pure.
Well, after years and years of beating that
message into their customers, it now costs
more money to buy bottled water than it
does to buy pop.
The water companies took price completely
out of the equation.
http://www.product-pricing-strategy.com
It became family protection. It became a
lifestyle accessory. It became healthy-looking.
The bottled water companies knew that they
could never compete with just their product.
Essentially everyone is selling the same
darn thing. It’s all H20. Some are hand-poured
by monks, some comes down the side of a remote
mountain, but its all just water.
Instead they competed with EMOTION.
All the gas companies compete on, is gas.
I don’t believe they will EVER figure that out,
so they will never get beyond price.
Do you want to be the gas company or the
bottled water company?
If you are tired of competing on price and you
want to know how to re-position yourself in
your market for a ridiculous profit, then
go to: http://www-product-pricing-strategy.com
Until tomorrow,
Joshua Black
*******************************************
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All rights reserved.
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http://www.UnderdogMillionaire.com/blog
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http://www.UltimateUSPcreator.com
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