Small Business Niche Marketing |The Underdog Millionaire Blog

Want to Be Successful? Don’t Sell Toilet Paper

altoidjuice34 — Thu, 11 Mar 2010 15:19:26 +0000

Today’s Underdog Millionaire Tip Sheet
is all about taking the right direction
for your business.

…I will get to my silly subject line
in a minute, so hold on a minute.

Every single day new entrepreneurs wake
up with brilliant ideas that they think
will make them millions, only to find
that their business falls flat on its
face in a blazing pile of failure.

So what is it that really separates
the ones that make it from the ones
that don’t?

Is it their sheer passion to succeed?

Nope.

Is it their creative idea?

Not always.

Is it who you know?

Not even close.

The answer that works and creates businesses
that are worth bajillions of dollars more
than those that choke is one, simple thang.

The ones that work are selling things
that people WANT, not what they NEED.

Hence, my subject line.

People need toilet paper. All of the world
every day, people NEED that stuff. But who
really cares about it?

Toilet paper is a commodity product. There
is a little bit of preference, but mostly
it’s all about price.

This is something that you want to avoid
as if your life depends on it.

You don’t want a “toilet paper” business.
Hell, even if you are selling toilet paper,
you need to make sure that you are focusing
on your customer’s WANTS instead.

You see, people WANT a big ass house. People
WANT nice jewelry. People WANT a beautiful
fur coat or a fine Italian sports car.

They don’t NEED any of that stuff in order
to live every day, but it doesn’t matter.

WANTS are where the emotions are. You can
turn any business into something that focuses
on the customer’s wants.

You just need to go for the jugular with
their emotions.

If you want to know all about the new way
to develop a pricing strategy for your
business, where you work entirely with WANTS
and customer emotion, then scoot your mouse
over here and click: http://www.product-pricing-strategy.com
Until tomorrow,
Joshua Black

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

_________________________________________

You Can Legally Print Money?

altoidjuice34 — Wed, 10 Mar 2010 14:47:12 +0000

Have you ever thought how cool it would
be to have a money printing press in
your house?

If you needed a big wad of cash all you
would have to do is go in the kitchen,
turn on the press and print off a hot
stack of hundred dollar bills.

…well, although that would be nice
it is slightly frowned upon by the law,
so instead of spending life in prison I’ve
got the next best thing.

It’s called VALUE.

When you create value for your customers,
you can take a product that does not have
a large development cost for you, but is
worth a ton of money for your customer.

You can take a product or service that
only costs you a few dollars to deliver
and you can show your customers that there
is such a high level of value, that you
can get hundreds of dollars in return.

How’s that for printing money?

I’m not talking about cheating your
customers either.

I just mean that you need to spell out
exactly what you are going to do for your
customer, and what the product will do
for your customer.

You can add bonuses and free gifts on top
of it, easily developing ANY business
transaction into a HUGE pile of value for
the customer.

The rule of thumb that I like to use is
to make the value-added services and materials
worth so much that they are worth MORE than
the purchase price of the product.

The customer should be able to literally
throw your product away and still be
satisfied with the extra value they receive.

You can do this with any business.

You just might have to tweak it a little,
depending on what you are doing.

Show your customers that you truly care about
them and print a little cash for yourself
in the process.

If you want a big list of ways that you can
add value to any business, check out the
Ultimate Pricing Report at:
http://www.product-pricing-strategy.com
Until tomorrow,
Joshua Black

P.S. Another way that you can add value is
to add YOURSELF. When you give your assistance
to a customer, that is something that no other
competitor can take away from you.
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Where’s Your Pink Cadillac?

altoidjuice34 — Tue, 09 Mar 2010 18:35:55 +0000

{FIRSTNAME Bootstrapping Entrepreneur},

Whether you are a male or female, Mark Kay Ash,
the founder of Mary Kay cosmetics can teach us
all a lesson or two in grabbing more customers.

You see, Mary Kay started her empire from humble
beginnings. She was dirt poor and wanted a way
support her family.

She entered the male-dominated world of business
and developed a system that would empower women
that previously stayed at home, to own their
own businesses and make a ton of money without
having to pay a lot to start up.

I really recommend her book, even though it
has a pink cover and isn’t the most manly
thing I’ve ever read, the advice inside is
invaluable and unlike any other company I have
read about.

(I even have a confession to make- I borrowed
my sister’s Mark Kay training books, just so
I could see how their training plan worked)

The big thing that Mark Kay is famous for are
the pink cars that you see driving all over
the country.

She gives those cars away to people that are
top producers, selling the most cosmetics in
a given year.

Not only are these cars a badge on honor, but
they are a great incentive/advertisement to
get others to envy the car and want to be
just like the person behind the wheel.

In fact I saw a pink Escalade the other day.
That person must have been the saleswoman of
the year.

This is the pinnacle of a great bird-dog
program.

Bird-dogging is a system where you reward
your most productive sellers for bringing
you new customers.

Of course you probably aren’t in the
of passing out cars willy-nilly, and you
may not have any employees besides yourself.

However, that does not mean that you can’t
reward your customers for referring you
some new blood.

You may have a core group of people that
are very social and just love to give
their opinion to other people.

These are your classic bird-dogs.

Try and devise some kind or rewards
system for your business and see how many
new customers come running through your
door.

To learn even more about closing the sale
and getting some more customers in
creative ways, click here:
http://www.closing-the-sale.com
Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Watch Your Jabberwocky

altoidjuice34 — Mon, 08 Mar 2010 15:56:15 +0000

Over the weekend I saw the new Alice
in Wonderland movie, which was a huge
disappointment, even in 3D.

However, there is a BIG business lesson
in the movie that I wanted to be sure to
share with you today.

Alice gets stuck fighting between what
her family/society would like her to
be and what her dreams are telling her
to be.

She turns down a marriage engagement in front
of a very influential group of people in
order to follow the life she wants to live.

…essentially burning some serious bridges
behind her in order to pursue her passion,
which happens to be fighting a Jabberwocky.

This is the lesson the Alice has for us in
business:

When you are trying to make a name for
yourself, showing your prospects that you are
the business that will help them with their
problem better than any other, make sure
that you show that difference in your own
way.

If you pick the same path that every other
business in your industry uses in order to
get new business, then what message is that
giving to your customer?

Sometimes it’s a really good idea to burn
all of your old bridges behind you, as Alice
did, in order to be able to move forward
and try something new with your business.

One of the best ways to try something new
is to have established relationships with your
customers.

Once you have these long-term relationships,
you will be able to grow your business much
easier, instead of trying to gather new
customers all the time.

Your current customers will be very candid
with you and will allow you some freedom to
try a few new ideas without jumping ship.

Just like Alice’s furry friends that had to
convince her to drink stuff that made her
and eat cake that made her grow, if that
relationship wasn’t there, convincing
people to make a purchase decision can
be brutal.

To learn more about selling with
relationships, like Alice, click here:
http://www.closing-the-sale.com

Keep your Vorpal sword close by and always
be on the lookout for that smiling cat.

Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Tiny USP Tip to Get More Business

altoidjuice34 — Fri, 05 Mar 2010 14:44:20 +0000

I apologize for that blank email I just sent.
I had a glitch in my system.

Here is the real Tip Sheet for today- please
delete the imposter:

I want to show you a way that you can grab
some new customers with a simple trick that
anyone can use whether you have an online
business or brick and mortar business.

First I want to tell you a story:

When I was a kid (a long time ago) I used
to collect bubble comics. Each of these comics
was worth a certain amount of points and you
could save them up and order cook stuff (pocket
knives) out of this little catalog.

Once you sent in your 5,000 comics and
your check for shipping and handling, you got
your prize promptly in about 8 months.

The waiting didn’t matter though, because that
was the exciting part about the whole process.

That “thing” that you were waiting to get
in the mail was always in the back of your
mind.

Well, that leads into what I wanted to say
today. You can use this anticipation to get
new customers.

The first thing you need to do is make sure
you have a sold USP for your business.
http://wwww.ultimateUSPcreator.com

Once you have that, you can make a quiz,
survey, test, something that people will
need to fill out with their contact information.

The survey/quiz needs to be based around the
unique selling proposition for your business.

If they answer correctly, then you will send
them some kind of prize.

The prize has to be worth more than the time
it takes to fill out the quiz or people won’t
do it.

Have a deliberate delay between the time it
takes to fill out the survey and the time
you send out the prize.

This will bring anticipation aimed at your
business, even if it’s just for a short time.

Finally, after you send them the prize, you
can market to them consistently over time,
using your USP as the message.

This could bring you a whole new batch of
customers.

Make sure that you base this process around
your USP, because that is the thing you want
your customers to remember- your biggest
promise to them. You can create your own
USP and look at your business in a whole
new way with the Ultimate USP Creator at

http://www.ultimateUSPcreator.com
Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

The Show Must Go On…

altoidjuice34 — Thu, 04 Mar 2010 14:09:50 +0000

I feel like complete crap today. I’ve got
a really bad cold that feels like an alien
is living inside my skull.

…sooo, due to that fact, today’s Tip Sheet
is gonna be really brief.

Hopefully we will be back to our regularly
scheduled program tomorrow.

You see, my cold gave me an idea about how
we need to operate our businesses.

Once you have convinced your customer that
you are the only business in town that can
solve their specific problem, you have to
make sure that you keep delivering on that
promise.

Just like the post office “neither rain nor
sleet nor snow…” you have to keep delivering
day after day.

A sale is one of the most fragile creatures
you have available to you in the business
world.

Anything, and I mean anything can cause a
sale to go south.

Customers have no loyalty, and those that
are loyal are fairly easily distracted by
something new and shiny over here.

Therefore, you have to keep delivering on your
original USP. You have to keep that experience
the same no matter how bad you feel when you
wake up in the morning.

This is where the customers keep coming back.

The show must go on every single day. If your
customers notice that your business is starting
to falter they might drop you like a hot sack
of potatoes.

Wow, I feel so crappy I’m not even going to
recommend a product for you to buy today.

Time to get back to my chicken soup.

Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Networking- Get Caught Stealing

altoidjuice34 — Wed, 03 Mar 2010 13:51:12 +0000

Today’s Tip Sheet is all about how to
steal. No, not the kind where you knock
over a liquor store or rob an old lady.

I’m talking about stealing the attention
of your customers by helping them get
what they want.

The famous speaker Zig Ziglar frequently
says that in order to get what you want,
you need to help other people get what
they want first.

This is where the power of networking
comes in. http://www.how-to-business-network.com

You see, with networking, you find ways
to help your customers gain services that
they need and you can’t provide.

Here, you might refer one of your customers
to a business where you won’t make a cent,
but you will be benefiting 2 other people
in the process.

That’s what networking is all about. Finding
what other people need and providing it for
them.

In return, other people will help you out
when you need it. If you look at networking
for purely personal gain, then you won’t
be very successful at it.

Just like the little book I wrote, it’s all
about giving to get at some point in the
future.

As long as you are sincere with your giving,
your network of other business owners and
your customers will reward you in droves.

If you want to know A LOT more about the
secrets of networking and how you can benefit
your business by helping others, click here:

http://www.how-to-business-network.com

Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Boredom Makes You Rich?

altoidjuice34 — Tue, 02 Mar 2010 14:34:26 +0000

I want to tell you a personal story today,
something that my Grandmother used to tell
me when I was little.

She said “never say that you are bored. It
just means that you aren’t thankful for the
time you have.”

I will never forget those words and to this
day you will NEVER hear the words “I’m bored”

Until recently I also operated under the
misconception that I have to fill every waking
moment doing SOMETHING.

However, I was listening to a book on CD in
my car yesterday (yes, it drives all of my
passengers insane. I probably have 300 books
on tape in my car and 5 music CDs).

On this particular CD the author said that
it was OK to be bored…

I almost crashed my car.

There was no way that my grandmother was wrong.

It turns out she wasn’t. It was me that didn’t
get the whole message.

Sometimes you need to just sit and do NOTHING.
However, the act of doing nothing is SOMETHING.

This is not boredom out of the fact that you
just don’t appreciate the time you have. It’s
deliberate boredom.

This is a time to re-set your subconscious so
that you can answer some of the most powerful
questions in your life.

When you fill your day with all of the
different rinky-dink problems in your business,
you don’t get the time to REALLY solve the big
problems.

…like financial freedom

…like providing for your family

…like obtaining all of your personal goals.
Well, with a small re-set by just sitting and
thinking, not watching TV or doing anything else.

Just think clearly about the things you want
to accomplish and you can come up with some amazing
ideas.

If you really want to learn how to use the
power of your mind to accomplish everything that
you’ve ever wanted in your small business and your
life, including how to create your own “invisible
counsel” by getting advice from some of the most
famous people in the world, check out the Underdog
Success Formula.

It’s less than 10 bucks.

here it is: http://www.underdog-success-formula.com

Until tomorrow,
Joshua Black

P.S. I’d really like to hear how you use your
time to clear your mind. What are some of the
things that you do to stay focused on your
business.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Use Up-Selling to Make More Dough

altoidjuice34 — Mon, 01 Mar 2010 16:15:27 +0000

Up-selling has been used for many years.

“Do you want fries with that?” is a
statement that brought McDonald’s out of
a huge sales slump many years ago.

Even thought they don’t say it any more,
it has become a pop-culture term for all
kinds of social situations.

Who would have thought that up-selling
could turn into that…

Anyway, the time to up-sell your client
is AFTER they have agreed to make the
initial purchase.

This is the point when they have finally
let down their guard of skepticism. They
are excited, relieved and happy that they
are making a new purchase.

This is where the magic takes place.

Here is where you offer complimentary
products and/or services that go along with
the purchase that the customer is making.

To make these situations even more powerful,
you can offer services that are ONLY available
at the time of up-sell for a given package price.

The offer has to be truth, however. The
special deal can’t be something that they
can get anywhere else.

Since the person’s guard is down, they will be
much more open to the idea of adding just one
more purchase to the total sale.

“Hey, I already spent $4500, what’s $100 more
going to do to me?”

With each sale that you close, consider adding
the up-sell every time. You will be surprised at
the amount of extra revenue that comes in.

If you want 37 more ethical ways of closing the
sale, drop a few greenbacks at:
http://www.closing-the-sale.com
Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

5 FREE Ways to Get More Customers

altoidjuice34 — Fri, 26 Feb 2010 14:28:45 +0000

{FIRSTNAME Bootstrapping Entrepreneur},

Hope your having a good Friday. Today’s
Tip Sheet is going to be short and sweet
because I’ve got a lot going on.

Here are 5 FREE things that you can do
to get more customers. Some of them
you might already know about and some
of them you may not.

Here we go.

1. Your business cards- Keep them on
you at all times. Give them away like water
instead of holding onto them like gold.

Use both sides! The back should read like
a mini sales letter. Don’t leave the back
blank. It’s a crime.

http://www.sales-letter-system.com

Give them to everyone you are introduced to
in ANY social situation. People love to
refer people to other businesses. If you
make a good first impression, you can get
more business from the strangest places.

2. Interview and expert about a topic that
your business deals with, or have someone
interview you. Create it as a podcast and
give it away all over the net for big
exposure. Email a link to your customers.

3. Always have a call to action in every
marketing piece you send out. Nothing should
leave your business without asking the
customer to do something.

4. Join a network of other business
owners. This can be one of your biggest
assets for making great contacts and getting
a huge pile of new referrals.

http://www.how-to-business-network.com

5. Last but not least, teach a free seminar
at your local business association, library,
Masonic lodge, or anywhere else you can give
away a lecture. Give people valuable advice
over 1 hour and then pass out business cards
at the end. Don’t make it a sales pitch, but
don’t hide the fact that you are in business.

Film the whole thing and put the video on
your site either for sale or for free. Never
duplicate work. If you can film it and sell it,
do it.
A better explanation and many more will
eventually be available in a new book that I
am creating about 101 FREE and inexpensive ways
to get new business, so keep your eyeballs peeled
for that one.

Have a successful weekend,

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________